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Targeting & Acquisition OS (16 modules) — نظام الاستهداف الذكي - account_finder: account-first targeting; 12 buying signals; deterministic 10-25 accounts per (sector, city) - buyer_role_mapper: 14 buyer roles + sector-specific buying-committee maps + role-based Arabic angles - contact_source_policy: 12 sources (crm_customer→opt_out) with risk_score, channels-allowed, retention guidance, lawful_basis - contactability_matrix: 5 action modes (suggest_only/draft_only/approval_required/approved_execute/blocked); opt-out always blocked - linkedin_strategy: Lead Forms + Ads + manual ONLY; linkedin_do_not_do() locks scrape/auto-DM/auto-connect/extensions - email_strategy: drafts + unsubscribe footer + domain-pacing (fresh/warmed/trusted/damaged) + spam-trigger risk - whatsapp_strategy: opt-in only; rejects cold + risky phrases; opt-in template requires explicit purpose+company+unsubscribe - social_strategy: official APIs only; listening + drafts; no auto-publish - outreach_scheduler: day-by-day plans + daily limits + opt-out enforcement - reputation_guard: bounce/complaint/opt-out thresholds → healthy/watch/pause + recovery actions per channel - daily_autopilot: Arabic brief + 7 today actions + EOD report - acquisition_scorecard: pipeline + meetings + risks + productivity_score - self_growth_mode: 5 ICP focuses for Dealix; daily brief + monthly targets - free_diagnostic: Free Growth Diagnostic (3 ops + msg + risk + plan) → paid pilot recommendation - contract_drafts: Pilot/DPA/Referral/Agency/SOW outlines (legal_review_required, PDPL-aware) - service_offers: 7 targeting-tier offers + recommend by customer-type Service Tower (8 modules) — برج الخدمات الذاتية (12 productized services) - service_catalog: 12 services with target_customer/outcome/inputs/workflow/deliverables/pricing/risk/proof/upgrade - service_wizard: deterministic recommend (agency→partner; list→list_intelligence; founder→self_growth; CEO→exec_brief; budget≥2999→growth_os; default→first_10) - mission_templates: workflow steps with approval gates + linked growth missions - pricing_engine: SAR quotes scaled by company_size×urgency×channels_count + setup_fee + monthly_offer - deliverables: client report outline + proof pack template + operator checklist (no live actions) - service_scorecard: 0..100 score from drafts/replies/meetings/pipeline/CSAT - whatsapp_ceo_control: daily brief, approval cards (≤3 buttons), risk alerts, EOD reports - upgrade_paths: deterministic next-service recommendation + Arabic upsell messages Service Excellence OS (8 modules) — مصنع الخدمات الممتازة - feature_matrix: 12 must-have features per service + advanced/premium/future tiers - service_scoring: 10-dimension excellence score (clarity, speed_to_value, automation, compliance, proof, upsell, uniqueness, scalability, ops_daily, proof_data) → launch_ready/beta_only/needs_work - quality_review: 4 gates (proof / approval / pricing / channels) + status verdict; review_service_before_launch and review/all - competitor_gap: 7 competitor categories (CRM, WhatsApp tools, email assistants, LinkedIn tools, agencies, revenue intelligence, generic AI) + Dealix advantages + do-not-copy - proof_metrics: required metrics + ROI estimate (pipeline_x + closed_won_x) + Arabic summary - research_lab: monthly brief + feature hypotheses + top-3 experiments + monthly review - service_improvement_backlog: feedback→backlog conversion + impact/effort prioritization + weekly improvements - launch_package: landing outline + sales script + 12-min demo script + 5-day onboarding checklist Routers (3 new) — 62 endpoints - /api/v1/targeting/* — 20 endpoints (accounts, buying-committee, contacts, uploaded-list, outreach, daily-autopilot, self-growth, reputation, linkedin, drafts, free-diagnostic, services, contracts) - /api/v1/services/* — 20 endpoints (catalog, recommend, intake, start, workflow, deliverables, proof-pack, quote, setup-fee, monthly-offer, scorecard, upgrade-path, ceo daily-brief/approval-card/risk-alert/EOD) - /api/v1/service-excellence/* — 22 endpoints (feature-matrix, score, quality-review, review/all, proof-metrics, roi-estimate, gap-analysis, research-brief, hypotheses, experiments, monthly-review, backlog, weekly-improvements, launch-package, landing/sales/demo/onboarding) Tests (3 new files, 105 tests) - test_targeting_os: 47 tests (Arabic accounts, buying committees, opt-out blocked, cold WA blocked, LinkedIn no-scraping, email unsubscribe, WA risk, outreach plan, reputation guard, self-growth, contracts, scorecard) - test_service_tower: 38 tests (12+ services, all have pricing/proof/deliverables/approval, wizard recommendations, workflow includes approval, quote scales, CEO cards ≤3 buttons, no live send) - test_service_excellence: 33 tests (feature matrix, score returns status, ALL services pass quality gates, ROI x-multiples, 7 competitor categories, hypotheses+experiments, backlog conversion, launch package complete, demo=12min) Docs (3 new + 1 updated) - TARGETING_ACQUISITION_OS.md (Arabic) - SERVICE_TOWER_STRATEGY.md (Arabic) - SERVICE_EXCELLENCE_OS.md (Arabic) - DEALIX_100_PERCENT_LAUNCH_PLAN.md — added §36 Targeting OS + §37 Service Tower + §38 Service Excellence + §39 Landing Pages Landing pages (4 new, RTL Arabic) - services.html — 3 doors + 12 productized services - free-diagnostic.html — free growth diagnostic - first-10-opportunities.html — kill feature - agency-partner.html — agency partner program Test results - 105/105 new tests pass - Full suite: 768 passed, 2 skipped - 0 existing tests broken Safety + integration with previous layers - Targeting OS uses contactability_matrix → ALL contacts gated before any send - Service Tower's workflow includes approval gate; ALL services live_send_allowed=False - Service Excellence quality_review BLOCKS launch on missing proof/approval/pricing/unsafe channels - linkedin_do_not_do() encodes 8 explicit prohibitions (scraping/auto-DM/auto-connect/extensions) - whatsapp_do_not_do() blocks cold sends + group scraping - Contracts always: legal_review_required=True, not_legal_advice=True, PDPL sections present - Self-Growth Mode lets Dealix target its OWN ICP using the same approval-first pipeline Co-Authored-By: Claude Opus 4.7 (1M context) <noreply@anthropic.com>
137 lines
4.4 KiB
Markdown
137 lines
4.4 KiB
Markdown
# Service Tower Strategy — برج الخدمات الذاتي
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> **الفكرة:** كل قدرة في Dealix تتحول إلى **Productized Service** بمواصفات: target customer + outcome + inputs + workflow + deliverables + pricing + risk + proof + upgrade path.
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---
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## 1. القاعدة الذهبية
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**العميل لا يشتري ميزة. يشتري نتيجة منظمة.**
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كل خدمة تمشي في نفس الـ pipeline:
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```
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Goal → Intake → Data Check → Risk Check → Strategy →
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Drafts → Approval → Execution/Export → Tracking → Proof → Upsell
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```
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---
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## 2. الـ12 خدمة (Productized)
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| # | الخدمة | المدخلات | المخرجات | السعر |
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|---|--------|----------|---------|-------|
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| 1 | Free Growth Diagnostic | sector/city/offer/goal | 3 فرص + رسالة + مخاطر + خطة Pilot | 0 |
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| 2 | List Intelligence | CSV + channels | تنظيف + أفضل 50 + رسائل | 499–1,500 |
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| 3 | First 10 Opportunities Sprint | sector/city/offer/goal | 10 فرص + رسائل + Proof Pack | 499–1,500 |
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| 4 | Self-Growth Operator | company profile + goals | Daily brief + drafts + reports | 999/شهر |
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| 5 | Growth OS Monthly | channels + team_size | المنصة الكاملة شهرياً | 2,999/شهر |
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| 6 | Email Revenue Rescue | gmail label + ICP | استخراج فرص ضائعة + drafts | 1,500–5,000 |
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| 7 | Meeting Booking Sprint | prospects + calendar | invitations + briefs + follow-ups | 1,500–5,000 |
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| 8 | Partner Sprint | sector + partner goal | 20 شريك + رسائل + 5 اجتماعات | 3,000–7,500 |
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| 9 | Agency Partner Program | agency profile | بيع Dealix لعملاء الوكالة | 10,000–50,000 |
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| 10 | WhatsApp Compliance Setup | contact list + practice | audit + opt-in templates + ledger | 1,500–4,000 |
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| 11 | LinkedIn Lead Gen Setup | ICP + offer + ad budget | حملة Lead Form + ربط CRM | 2,000–7,500 |
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| 12 | Executive Growth Brief | company profile | موجز يومي 3+3+3 | 499–999/شهر |
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---
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## 3. الـ Wizard
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```
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العميل يجيب:
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- نوع الشركة
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- الهدف
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- هل عندك قائمة؟
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- ما القنوات المتاحة؟
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- الميزانية
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النظام يوصي بخدمة واحدة + يبرر القرار.
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```
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ترتيب القرارات:
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1. وكالة → Partner Sprint / Agency Program.
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2. عنده قائمة → List Intelligence.
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3. مؤسس → Self-Growth Operator.
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4. CEO → Executive Growth Brief.
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5. واتساب → Compliance Setup.
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6. هدف rescue → Email Revenue Rescue.
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7. هدف اجتماعات → Meeting Booking Sprint.
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8. هدف شراكات → Partner Sprint.
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9. ميزانية شهرية ≥ 2999 → Growth OS.
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10. الافتراضي → First 10 Opportunities.
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---
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## 4. WhatsApp CEO Control
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كل قرار يصل المؤسس عبر واتساب كـ كرت:
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- Daily Service Brief (≤3 buttons).
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- Service Approval Card (`اعتمد / عدّل / ارفض`).
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- Risk Alert Card.
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- End-of-Day Report.
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---
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## 5. Pricing Engine
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ضرّابات السعر:
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- `company_size`: micro 0.8x, small 1.0x, medium 1.3x, large 1.7x.
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- `urgency`: normal 1.0x, rush 1.3x, asap 1.5x.
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- `channels_count`: +15% لكل قناة إضافية.
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Setup fee = month-equivalent للـ monthly services. السنوي بخصم 15%.
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---
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## 6. Upgrade Paths
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```
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Free Diagnostic → First 10 Opportunities → Growth OS Monthly → Agency Partner
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List Intelligence → Growth OS Monthly
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Self-Growth Operator → Growth OS Monthly
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Email Revenue Rescue → Growth OS Monthly
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Partner Sprint → Agency Partner Program
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```
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كل upgrade path له upsell message عربي جاهز.
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---
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## 7. Endpoints (`/api/v1/services/...`)
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```
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GET /catalog
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GET /summary
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POST /recommend
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GET /{id}/intake-questions
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POST /{id}/start
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GET /{id}/workflow
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GET /{id}/deliverables
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GET /{id}/proof-pack-template
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GET /{id}/client-report-outline
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GET /{id}/operator-checklist
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POST /{id}/quote
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GET /{id}/setup-fee
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GET /{id}/monthly-offer
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POST /{id}/scorecard
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GET /{id}/upgrade-path
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GET /{id}/post-service-plan
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GET /ceo/daily-brief
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POST /ceo/approval-card
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GET /ceo/risk-alert/demo
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GET /ceo/end-of-day/demo
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```
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---
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## 8. اختبارات
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`tests/unit/test_service_tower.py` — 38 اختبار:
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- Catalog ≥12 خدمة + critical services.
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- Pricing + proof metrics + deliverables موجودة.
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- Wizard recommendations (agency, list, founder, CEO, budget).
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- Workflow includes approval.
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- Quote scaling by size.
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- CEO cards ≤3 buttons + لا live send.
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- Upgrade paths.
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