Expansion OS — Geographic & Vertical Growth
Parent: MASTER_OPERATING_PROMPT.md
Plane: Decision + Execution | Tracks: Expansion, Revenue
Version: 1.0 | Status: Canonical
Overview
The Expansion OS manages Dealix's growth into new geographies and industry verticals. Every market launch is a Class B action with C-Level approval and mandatory stop-loss logic.
Expansion Framework
SCAN → PRIORITIZE → READY → LAUNCH (Canary) → SCALE → MONITOR
Phase 1: Scan
- AI Role: Market intelligence, competitive analysis
- Input: Macro indicators, sector size, regulatory landscape
- Output: Market opportunity matrix
Phase 2: Prioritize
- Criteria: Market size, regulatory complexity, Arabic support needs, competitive density
- Output: Ranked expansion targets
Phase 3: Ready
- Compliance: Regulatory readiness by market
- Localization: Dialect adaptation, pricing, channel strategy
- GTM: Go-to-market plan with ICP per market
- Output: Market readiness checklist
Phase 4: Launch (Canary)
- Method: Canary launch — limited tenant cohort
- Stop-loss: Automated triggers if metrics below threshold
- Output: Canary results report
Phase 5: Scale
- Criteria: Canary success metrics met
- Action: Open market to all tenants
- Output: Market GA announcement
Phase 6: Monitor
- Ongoing: Actual vs forecast per market
- Triggers: Expansion, contraction, or exit decisions
- Output: Market health dashboard
Geographic Expansion Path
Phase 1: Saudi Arabia (Current)
| City |
Status |
Priority |
| Riyadh |
Live |
Primary |
| Jeddah |
Live |
Primary |
| Dammam |
Ready |
High |
| Other cities |
Planned |
Medium |
Phase 2: GCC Markets
| Market |
Complexity |
Arabic Dialect |
Target |
| UAE |
Medium |
Gulf/MSA |
2027 H1 |
| Bahrain |
Low |
Gulf |
2027 H1 |
| Kuwait |
Medium |
Gulf |
2027 H2 |
| Qatar |
Medium |
Gulf |
2027 H2 |
| Oman |
Low |
Gulf |
2028 |
Phase 3: Broader MENA
| Market |
Complexity |
Dialect |
Target |
| Egypt |
High |
Egyptian |
2028 |
| Jordan |
Medium |
Levantine |
2028 |
| Morocco |
High |
Maghrebi/French |
2029 |
Vertical Expansion
Current Verticals (Live)
- Real Estate —
seeds/realestate_template.json
- Healthcare —
seeds/healthcare_template.json
- Retail —
seeds/retail_template.json
- Contracting —
seeds/contracting_template.json
- Education —
seeds/education_template.json
Target Verticals
| Vertical |
Priority |
Regulatory Complexity |
| Financial Services |
High |
Very High (SAMA) |
| Automotive |
High |
Medium |
| Legal |
Medium |
High |
| Hospitality |
Medium |
Low |
| Government |
High |
Very High |
Dialect Handling
| Dialect |
Code |
Supported |
Service |
| Saudi |
saudi |
Live |
ai/saudi_dialect.py |
| Gulf |
gulf |
Live |
ai/arabic_nlp.py |
| MSA |
msa |
Live |
ai/arabic_nlp.py |
| Egyptian |
egyptian |
Planned |
— |
| Levantine |
levantine |
Planned |
— |
| Maghrebi |
maghrebi |
Planned |
— |
Stop-Loss Logic
| Metric |
Threshold |
Action |
| Canary conversion rate |
<5% after 30 days |
Pause expansion |
| Customer complaints |
>10% rate |
Investigate |
| Revenue vs forecast |
<50% after 60 days |
Review / exit |
| Compliance violations |
Any critical |
Halt immediately |
| Churn rate |
>20% monthly |
Pause acquisition |
Code Mapping
| Component |
File |
| Territory Manager |
services/territory_manager.py |
| Feature Flags |
services/feature_flags.py |
| Canary Context |
openclaw/canary_context.py |
| Industry Templates |
seeds/ |
| Sector Assets |
models/knowledge.py (SectorAsset) |
| Presentations |
presentations/ (11 sectors) |