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system-prompts-and-models-o.../salesflow-saas/memory/adr/002-whatsapp-first.md
Claude a329957a3b
feat: Add AI engine, PDPL compliance, sequences, CPQ, and governance layers 
Phase 1-6 implementation for Dealix AI Revenue OS:

- AI Arabic Engine: NLP (arabic_nlp.py), lead scoring (lead_scoring.py)
- PDPL Compliance: consent manager, data rights handler, consent model
- Sequence Engine: multi-channel sequences with WhatsApp/Email/SMS
- CPQ System: quote engine, AI proposal generator
- Security Gate: pre-release checks, PDPL message validation
- Tool Verification: agent action audit trail
- Project Operating Files: AGENTS.md, CLAUDE.md
- Project Memory: architecture, ADRs, provider routing, PDPL checklist
- Design System: IBM Plex Sans Arabic tokens, RTL-safe components
- Sequence/Consent models for database

https://claude.ai/code/session_01LsnvBa7HwF5hs99VZbgLGj
2026-04-11 07:40:39 +00:00

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ADR-002: WhatsApp as Primary Communication Channel

Status: accepted Date: 2026-03-28 Decision: Build WhatsApp as a first-class CRM channel, not a third-party add-on

Context

WhatsApp has 85%+ penetration in Saudi Arabia (30M+ users). It is THE primary business communication channel. Competitors (Salesforce, HubSpot) treat WhatsApp as a third-party integration.

Decision

WhatsApp Business API is integrated directly into the core platform:

  • Inbound webhooks create/update leads automatically
  • AI chatbot handles initial qualification in Arabic
  • Unified inbox merges WhatsApp with Email and SMS
  • Sequences support WhatsApp as a step type
  • Proposals can be sent and tracked via WhatsApp

Rationale

  • 85%+ of Saudi business communication happens on WhatsApp
  • No global CRM treats WhatsApp as the primary channel
  • This is Dealix's strongest competitive moat in KSA
  • Close.com proved that building communication natively wins vs third-party

Consequences

  • Must maintain Meta Business API compliance
  • Template messages need pre-approval from Meta
  • 24-hour messaging window rules apply
  • PDPL consent must be checked before every message