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Move from GO_PRIVATE_BETA (technical readiness) to PAID_BETA_READY (first revenue) — operational, not architectural. Deliverables: - docs/PAID_BETA_OPERATING_PLAYBOOK.md 10-section Arabic playbook: gate to Paid Beta, 7-day day-by-day plan (Staging → Outreach → Demos → Diagnostic → Pilot Sale → Pilot Day1/Day2 → Proof+Upsell), weekly targets (50-70 messages / 5-10 replies / 3-5 demos / 1+ payment), 8 hard operational rules, daily cadence, what NOT to add, Public Launch criteria. - docs/FIRST_PILOT_DELIVERY_WORKFLOW.md 48-hour Arabic Pilot delivery: T+0 intake (15 fields) → T+24 Free Diagnostic (3 opportunities + 1 Arabic message + 1 risk + 1 service recommendation) → T+48 Pilot 499 (10 opportunities + 7-day follow-up plan + Proof Pack) → T+7 final Proof Pack + 30min review + 3 upgrade paths. Pilot success criteria + 8-row metrics table. - docs/PRIVATE_BETA_OPERATING_BOARD.md 15-column Sheet template (company, person, segment, source, channel, message_sent, reply_status, demo_booked, diagnostic_sent, pilot_offered, price, paid, proof_pack_sent, next_step, notes) + status flow + ICP distribution + 3-wave follow-up templates + daily routine + PDPL privacy rules + CSV header. - landing/private-beta.html Pilot 499 SAR offer prominent at top (badge + hero CTA), dedicated 3-card pricing section (Pilot 499 / Free Diagnostic / Growth OS Monthly 2,999), 7-day refund/case-study guarantee, mailto CTAs with prefilled subject + body, removed duplicate pricing block. - scripts/paid_beta_daily_scorecard.py (274 lines) argparse with --messages, --replies, --demos, --pilots, --payments, --proof-packs, --as-of, --json. Computes reply_rate / demo_rate / pilot_rate / payment_rate, daily verdict (ON_TRACK / BEHIND / OFF_TRACK), weekly verdict (BLOCKERS / STRETCH_PENDING / WEEKLY_TARGETS_HIT), and rule-based next_actions in Arabic. Targets: 50-70 messages / 5-15 replies / 3-7 demos / 2-3 pilots / 1-2 paid / 1+ proof pack per week. - tests/unit/test_paid_beta_scorecard.py 12 tests: zero-input, on-track day, tone-action trigger, payment → proof-pack action, full-week target hit, conversion rates, Arabic text rendering, JSON validity, CLI text/json modes, --as-of today/explicit. Hard rules (unchanged): - No live WhatsApp / Gmail / Calendar send without env flag + approval. - No Moyasar API charge — manual invoice/payment-link only. - No LinkedIn scraping / auto-DM — Lead Gen Forms + manual outreach. - No cold WhatsApp without opt-in (PDPL hard-block). - Every message passes safety_eval + saudi_tone_eval. - Every action recorded in Action Ledger. Validation: - python -m compileall api auto_client_acquisition: clean. - pytest tests/unit (excl. tenacity-dep tests): 950 passed, 2 skipped. - python scripts/smoke_inprocess.py: SMOKE_INPROCESS_OK (8/8 endpoints). - python scripts/paid_beta_daily_scorecard.py text + --json: both render correctly with Arabic + verdict + next_actions. - tests/unit/test_positioning_lock.py: 10 passed (no prohibited phrases introduced in updated landing/private-beta.html). Test count: 949 → 962 (+12 new, 1 prior already counted). Co-Authored-By: Claude Opus 4.7 (1M context) <noreply@anthropic.com>
207 lines
5.7 KiB
Markdown
207 lines
5.7 KiB
Markdown
# Paid Beta Operating Playbook
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> **القاعدة:** الجاهزية التقنية لا تعني دخل. هذا الـ playbook يحوّل GO_PRIVATE_BETA إلى أول 499 ريال خلال 7 أيام.
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---
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## 1. الحالة الحالية
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```
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✅ Tests: 949 passed, 2 skipped
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✅ CI green
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✅ Service Tower + Service Excellence + Targeting OS + Customer Ops جاهزة
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✅ Positioning Lock مفعّل
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✅ Landing pages متوافقة مع POSITIONING_LOCK
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🟡 Staging: ينتظر النشر الفعلي
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🟡 First payment: ينتظر أول عميل
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```
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**الحالة:** `GO_PRIVATE_BETA` محلياً. الانتقال لـ `PAID_BETA_READY` يحتاج Staging شغّال + أول Pilot مدفوع.
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---
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## 2. الانتقال من Private Beta إلى Paid Beta
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### Gate الانتقال (لا تتجاوزه)
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```text
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✅ Staging /health = 200
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✅ Service catalog يعرض 4+ خدمات
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✅ landing/private-beta.html فيه 499 SAR + CTA
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✅ no_secrets scan نظيف
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✅ live_sends_disabled = true
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✅ Moyasar invoice/payment-link manual flow جاهز
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✅ أول 20 prospect معرّفون في Operating Board
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```
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### Smoke Commands
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```bash
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export STAGING_BASE_URL="https://YOUR-STAGING-URL"
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python scripts/smoke_staging.py --base-url "$STAGING_BASE_URL"
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python scripts/launch_readiness_check.py --staging-url "$STAGING_BASE_URL"
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python scripts/paid_beta_daily_scorecard.py --as-of today
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```
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المطلوب: `PAID_BETA_READY`. لو NO-GO → أصلح السبب قبل أي بيع.
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---
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## 3. خطة 7 أيام للوصول للدخل الأول
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### يوم 1 — Staging + Outreach
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- نشر staging على Railway.
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- تشغيل smoke + readiness checks.
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- إرسال 10 رسائل (5 وكالات + 5 شركات).
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- 1 منشور LinkedIn (founder voice).
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**الهدف:** 2 ردود + 1 ديمو محجوز.
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### يوم 2 — Demos
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- إرسال 10 رسائل أخرى.
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- إجراء أول 1-2 ديمو.
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- بدء أول Free Diagnostic لأي عميل اهتم.
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**الهدف:** 1 Free Diagnostic موعود.
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### يوم 3 — Diagnostic Delivery
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- تسليم أول Free Diagnostic خلال 24 ساعة.
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- 5 follow-ups.
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- إرسال 5 رسائل جديدة.
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**الهدف:** 1 Pilot Offer.
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### يوم 4 — First Pilot Sale
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- محادثة Pilot 499 مع المهتم.
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- إنشاء Moyasar invoice manual.
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- إرسال payment-link-message.
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**الهدف:** 1 invoice paid أو commitment مكتوب.
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### يوم 5 — Pilot Delivery Day 1
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- استلام intake من العميل.
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- تشغيل First 10 Opportunities Sprint workflow.
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- 10 opportunities + 10 رسائل عربية.
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**الهدف:** Approval Pack مرسل للعميل.
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### يوم 6 — Pilot Delivery Day 2
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- متابعة الموافقات.
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- تشغيل follow-up sequence.
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- أول 1-2 رد إيجابي.
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**الهدف:** اعتماد ≥3 رسائل + Proof Pack v1.
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### يوم 7 — Proof + Upsell
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- تسليم Proof Pack.
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- جلسة مراجعة 30 دقيقة.
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- اقتراح ترقية لـ Growth OS Pilot.
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**الهدف:** Case study أو Pilot ثانٍ.
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---
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## 4. أهداف الأسبوع
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| Metric | Target |
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|--------|-------:|
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| Messages sent | 50–70 |
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| Positive replies | 5–10 |
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| Demos booked | 3–5 |
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| Pilots offered | 2–3 |
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| Payments requested | 1–2 |
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| Payments received | 1+ |
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| Proof packs delivered | 1+ |
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---
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## 5. القواعد التشغيلية اليومية (لا تتنازل عنها)
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1. **لا live WhatsApp send** بدون env flag + اعتماد بشري.
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2. **لا live Gmail send** بدون env flag + اعتماد بشري.
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3. **لا Calendar insert** بدون اعتماد.
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4. **لا Moyasar charge** من API — invoice/payment-link manual فقط.
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5. **لا scraping LinkedIn** ولا auto-DM — Lead Gen Forms + manual فقط.
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6. **لا cold WhatsApp** بدون opt-in — PDPL hard-block.
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7. **كل رسالة** تمر `safety_eval` + `saudi_tone_eval` قبل الإرسال.
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8. **كل فعل** يُسجّل في Action Ledger.
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---
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## 6. Daily Cadence
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### الصباح (60 دقيقة)
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- شغّل `paid_beta_daily_scorecard.py`.
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- راجع الـ Operating Board.
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- اعتمد drafts اليوم (10–15 دقيقة).
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- 5 follow-ups.
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### الظهر (90 دقيقة)
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- 1–2 ديمو.
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- 10 رسائل جديدة (segments متنوعة).
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### العصر (60 دقيقة)
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- تسليم deliverable لعميل واحد.
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- إجابة support tickets (إن وجد).
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### آخر اليوم (30 دقيقة)
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- تحديث Operating Board.
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- تشغيل scorecard مرة أخرى.
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- خطة الغد.
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---
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## 7. ما لا تضيفه هذا الأسبوع
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- لا ميزات تقنية جديدة.
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- لا layers معمارية.
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- لا modules جديدة.
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- لا بريق landing.
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**التركيز كله:** عميل واحد يدفع 499 ريال.
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---
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## 8. شروط الانتقال إلى Public Launch
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لا انتقال قبل:
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```
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5–10 pilots
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2+ paid customers
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0 unsafe sends
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weekly proof packs delivered
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support flow يعمل
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funnel واضح من lead → demo → pilot → paid
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14 يوم staging stable
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billing live (Moyasar API webhook)
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terms + privacy + DPA
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```
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---
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## 9. Endpoints المهمة في Paid Beta
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```
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GET /api/v1/launch/private-beta/offer
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POST /api/v1/launch/go-no-go
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GET /api/v1/launch/scorecard/demo
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GET /api/v1/operator/bundles
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POST /api/v1/operator/chat/message
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POST /api/v1/customer-ops/onboarding/checklist
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POST /api/v1/customer-ops/connectors/summary
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POST /api/v1/revenue-launch/payment/invoice-instructions
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POST /api/v1/revenue-launch/proof-pack/template
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GET /api/v1/service-excellence/review/all
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```
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---
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## 10. القرار النهائي
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```
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لا تنتظر "كمال المنتج". المنتج كامل تقنياً.
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أنت تنتظر "أول إيراد".
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الإيراد يأتي من 50 رسالة يدوية + 5 ديمو + 1 invoice.
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ابدأ.
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```
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