4.6 KiB
Dealix Agency / Partner Revenue Model
3 partner tracks. All bring distribution. Different revenue split per track.
Track 1: Referral Partner
Partner does: Recommends Dealix to one of their clients. No fulfillment.
You give: 10% of first-12-months MRR. Tracked via UTM + closed-won attribution.
Sami sends:
أهلاً [الشريك], فكرة سريعة: لو وصلتك شركة سعودية تواجه مشكلة الرد على leads بالعربي، رشحلها Dealix. أعطيك 10% من اشتراكها لمدة سنة كاملة. رابط متابعة المراجعات: dealix.me/partners لا التزام، لا setup. فقط تنبيه.
Best for: consultants, freelance Saudi sales advisors, current Dealix customers.
Track 2: Agency Reseller
Partner does: Includes Dealix in their client packages. Bundles with their service.
You give: Setup fee 1,000 SAR (taken from the client's price). 25% of client's MRR while the client stays active.
Numbers (illustrative):
- Agency sells Dealix Growth (2,499 SAR/mo) bundled with their service.
- Dealix gets 75% × 2,499 = 1,874 SAR/mo.
- Agency gets 25% × 2,499 = 625 SAR/mo recurring.
- 10 clients = 6,250 SAR/mo passive recurring for the agency.
What agency commits to:
- Sell to ≥ 3 clients in first 90 days.
- Use Dealix's Khaliji Arabic prompts (no rewriting without approval).
- Pass customer support tickets to Dealix's queue.
What Dealix commits to:
- White-label admin badge in dashboard ("Powered by [Agency]").
- Dedicated Slack channel for the agency.
- 24h SLA on agency-flagged customer issues.
Sami's pitch:
[الوكالة], عندكم عملاء سعوديين يحتاجون AI sales rep بالعربي. نحن نبنيه. أنتم تبيعونه. كل عميل = 625 ريال/شهر passive لكم لمدى الشراكة. أول 3 عملاء — Dealix يدفع لكم setup مجاني. 30 دقيقة هذا الأسبوع نوضح؟
Track 3: Implementation Partner
Partner does: Custom integrations, prompt engineering, training, onboarding for Dealix customers.
You give: 2,500 SAR per setup (paid by you to them) + 15% MRR for 6 months.
Best for: Saudi automation/CRM consulting firms, Salla/Zid implementation specialists.
Use case: A customer pays Dealix Pro 5,000 SAR/mo, but needs custom integration with their internal warehouse system. Implementation partner does the work, both sides earn.
Track 4 (Future): White-Label
Partner does: Full white-label. Their brand, their billing, their customers.
You give: Engine access at 30% MRR share. They handle all sales + delivery + support.
Setup fee: 25,000 SAR one-time.
Why later: First need 50+ direct customers + battle-tested prompts before letting partners brand it.
Track 5 (Future): Pay-per-Result
Partner does: Sends qualified leads to Dealix customers (e.g., real-estate referral platforms, lead gen agencies).
You give:
- 25 SAR per qualified Arabic-replied lead
- 150 SAR per booked demo
- 5–10% success fee on closed customers
Why later: Need lead-quality measurement before paying per outcome.
Partner agreement (light, before the lawyer)
Before any first deal, a 1-page MOU covering:
- Track type (Referral / Agency / Implementation / White-Label / Pay-per-Result)
- Revenue split % + duration + cap
- Attribution rules (UTM + first-touch + customer disclosure)
- What partner CAN'T do: Misrepresent Dealix capabilities, sign customers without Dealix approval, share prompts with non-customers, scrape LinkedIn for outreach.
- What Dealix CAN'T do: Hire partner's customer directly without 90-day cooling-off.
- Payment terms: Monthly, after Dealix collects from end customer.
- Termination: 30 days written notice, no clawback on already-collected MRR.
Day 1 partner queue (from the directory)
Only 2 explicit marketing agencies in the uploaded directory + 35 Saudi software companies (potential implementation partners).
Day 1 partner outreach: 7 contacts
- 2 marketing agencies → Track 2 (Reseller) pitch
- 5 SaaS founders (top by score) → Track 3 (Implementation Partner) pitch (they have Saudi B2B reach)
After deploy, run POST /api/v1/leads/discover/local with industry=marketing_agency city=riyadh|jeddah to fill the partner pipeline (Saudi agencies are mostly outside the chamber-style directory).
Tracking
Each partner closed → log in partners table with:
- partner_type
- contact_name + email
- track
- commission_terms
- mrr_share_pct
- clients_signed (incremented on each win)
- next_action
- next_action_at
Already wired in Dealix's db.models.PartnerRecord.