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🎯 Dealix — First Customer Onboarding Checklist
Status: Manual for first 10 customers. Automate after. Goal: From "yes" to "live" in 48 hours.
Section 1 — Customer Intake Form
Ask customer (over call or form):
-
Business Info
- Legal company name:
- CR number (if available):
- Primary contact name + role:
- Email + WhatsApp:
- Website URL:
-
Business Type
- SaaS [ ] E-commerce [ ] Agency [ ] Consulting
- Healthcare [ ] Real Estate [ ] Education
- Logistics [ ] Other: ___
-
Lead Sources (where do leads come from today?)
- Website form [ ] WhatsApp [ ] Instagram DM
- Phone calls [ ] Ads [ ] Referrals [ ] Other
-
Current CRM
- HubSpot [ ] Zoho [ ] Salesforce
- Excel [ ] None [ ] Other: ___
-
Current booking tool
- Calendly [ ] Google Calendar [ ] Outlook
- None (manual)
-
Qualification Questions (8 they want Dealix to ask)
-
-
Offer / Pricing rules
- Price range: ___
- Currencies accepted: ___
- Payment terms: ___
-
Handoff recipient
- Who gets the qualified lead alert?
- Email + WhatsApp for notifications:
-
Go-Live Requirements
- Arabic dialect preference (Saudi / Gulf / Egyptian / Levantine)
- Business hours to respond:
- Language mix (Arabic only / Arabic + English)
Section 2 — Sami's Setup Tasks (2-4 hours)
- Receive payment confirmation
- Log in pipeline_tracker.csv with payment_status=paid
- Send welcome email
- Create customer Notion/Google Doc with all intake info
- Schedule 60-min kick-off call within 48 hours
- Prepare custom BANT questions based on their segment
- Test Dealix prompts manually against their 3 typical customers
- Document handoff flow specific to their team
Section 3 — Manual Operation (First Week)
Since product dashboard isn't built yet, operate manually:
Daily ritual (founder runs this for customer)
- Customer shares their incoming leads (forwarded email / CSV / form copy)
- Sami responds to each lead within 1 hour
- Uses Dealix conversation framework manually (via Claude or own AI)
- Books demo in customer's Calendly
- Sends qualification brief to customer team
- Reports daily numbers to customer
Tools for manual ops
- Dealix internal: use backend via
/api/v1/checkoutor demo-request endpoints - Calendly customer's account (ask for API key/integration)
- WhatsApp Business for outreach to their leads
- Google Sheet per customer to track leads
Section 4 — Week 1 Milestones
| Day | Action |
|---|---|
| Day 0 | Payment + kick-off call + intake form |
| Day 1 | First test leads processed by Sami (manually) |
| Day 2 | Customer team trained on handoff flow |
| Day 3 | First real customer leads routed through Dealix process |
| Day 5 | Mid-week check-in with customer |
| Day 7 | Week 1 report: leads in, qualified %, demos booked |
Section 5 — Success Metrics (report to customer weekly)
- Leads received: N
- Leads qualified: N (%)
- Demos booked: N
- No-shows: N (%)
- Pipeline value: X SAR
- Customer team time saved: X hours
Section 6 — When to Transition to Automated Dashboard
Move this customer from manual to automated when:
- Dealix dashboard for customer accounts is built (post first 10 customers)
- Customer is comfortable with AI doing the conversation vs. Sami supervising
- Metrics are stable (< 2% error rate on qualification)
Section 7 — If Customer Wants Refund
- Within 7 days (Pilot): Full refund, no questions
- 8-30 days (Starter): Prorated refund
- After 30 days: Month-end cancel, keep data for 30 days for recovery
Process:
- Refund initiated via same payment channel (bank transfer back / STC Pay)
- Issue credit note
- Update tracker: payment_status=refunded
- Exit interview: 15 min call to learn why
- Document learnings in
docs/ops/churn_reasons.md