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3.1 KiB
3.1 KiB
Pricing Guide | دليل الأسعار
💰 Default pricing tiers
All tiers are configurable via .env — see PRICING_* variables.
🇸🇦 Saudi Arabia (primary market)
| Offering | Range |
|---|---|
| Setup fee (one-time) | 12,000 – 40,000 SAR |
| Monthly retainer | 3,000 – 12,000 SAR |
| Discovery workshop (2 days) | 8,000 – 15,000 SAR |
| Proof-of-concept (2–4 weeks) | 25,000 – 60,000 SAR |
🌍 GCC (UAE, Kuwait, Bahrain, Qatar, Oman)
| Offering | Range |
|---|---|
| Setup fee | 15,000 – 50,000 SAR-equivalent |
| Monthly retainer | 4,000 – 15,000 SAR-equivalent |
🌐 Global SMB
| Offering | Range |
|---|---|
| Setup fee | $3,000 – $10,000 |
| Monthly retainer | $800 – $3,000 |
🏷️ How regional pricing is applied
ProposalAgent._pricing_for_region() inspects the lead's region field and returns the appropriate tier:
# integrations/saudi_market.py::region_tier() mapping:
"Saudi Arabia" → saudi tier
"UAE", "Kuwait", "Bahrain", "Qatar", "Oman" → gcc tier
anything else → global tier
Override via .env:
PRICING_SA_SETUP_MIN=15000
PRICING_SA_SETUP_MAX=50000
PRICING_SA_RETAINER_MIN=4000
PRICING_SA_RETAINER_MAX=15000
📊 Positioning guidelines
Based on lead Fit tier (computed by ICPMatcherAgent):
| Tier | Score | Positioning |
|---|---|---|
| A (hot) | ≥ 0.80 | Premium tier, emphasize outcomes over cost |
| B (warm) | 0.60 – 0.79 | Mid-range, emphasize ROI + time-to-value |
| C (cold) | 0.40 – 0.59 | Entry-level offer, workshop-first |
| D | < 0.40 | Nurture sequence, no proposal |
💡 Common offerings
Setup engagements (one-time)
- AI Readiness Assessment (1 week) — current state audit + roadmap
- Discovery Workshop (2 days) — identify use-cases, prioritize ROI
- Proof of Concept (2–4 weeks) — build one use-case end-to-end
- Full Integration (4–8 weeks) — deploy into production
- Training & Enablement (1 week) — knowledge transfer
Retainer offerings (monthly)
- Managed AI Ops — monitoring, optimization, incident response
- Continuous Development — ongoing feature work at a fixed monthly rate
- Advisory Retainer — AI strategy + architectural guidance
📜 Sample proposal line-items (SAR)
| Line item | Starter | Growth | Enterprise |
|---|---|---|---|
| Discovery workshop | 8,000 | 12,000 | included |
| ICP + lead funnel setup | 12,000 | 20,000 | 30,000 |
| WhatsApp automation | 6,000 | 10,000 | 15,000 |
| HubSpot integration | 5,000 | 8,000 | 12,000 |
| Custom Arabic LLM tuning | — | 15,000 | 25,000 |
| Monthly retainer | 3,000 | 7,000 | 12,000 |
⚖️ Pricing philosophy
- Value-based for enterprise — tie price to measurable business outcomes
- Fixed-price for SMB — predictable, easy to approve
- Always in the client's currency mentally — SAR first for Saudi, USD for global
- Show 3 tiers in every proposal (price anchoring)
- Never discount the retainer — discount setup fee if you must