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116 lines
4.6 KiB
Markdown
116 lines
4.6 KiB
Markdown
# Dealix Agency / Partner Revenue Model
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3 partner tracks. All bring distribution. Different revenue split per track.
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## Track 1: Referral Partner
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**Partner does:** Recommends Dealix to one of their clients. No fulfillment.
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**You give:** 10% of first-12-months MRR. Tracked via UTM + closed-won attribution.
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**Sami sends:**
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> أهلاً [الشريك],
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> فكرة سريعة: لو وصلتك شركة سعودية تواجه مشكلة الرد على leads بالعربي، رشحلها Dealix.
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> أعطيك 10% من اشتراكها لمدة سنة كاملة.
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> رابط متابعة المراجعات: dealix.me/partners
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> لا التزام، لا setup. فقط تنبيه.
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**Best for:** consultants, freelance Saudi sales advisors, current Dealix customers.
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## Track 2: Agency Reseller
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**Partner does:** Includes Dealix in their client packages. Bundles with their service.
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**You give:** Setup fee 1,000 SAR (taken from the client's price). 25% of client's MRR while the client stays active.
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**Numbers (illustrative):**
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- Agency sells Dealix Growth (2,499 SAR/mo) bundled with their service.
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- Dealix gets 75% × 2,499 = 1,874 SAR/mo.
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- Agency gets 25% × 2,499 = 625 SAR/mo recurring.
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- 10 clients = 6,250 SAR/mo passive recurring for the agency.
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**What agency commits to:**
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- Sell to ≥ 3 clients in first 90 days.
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- Use Dealix's Khaliji Arabic prompts (no rewriting without approval).
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- Pass customer support tickets to Dealix's queue.
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**What Dealix commits to:**
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- White-label admin badge in dashboard ("Powered by [Agency]").
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- Dedicated Slack channel for the agency.
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- 24h SLA on agency-flagged customer issues.
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**Sami's pitch:**
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> [الوكالة], عندكم عملاء سعوديين يحتاجون AI sales rep بالعربي.
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> نحن نبنيه. أنتم تبيعونه. كل عميل = 625 ريال/شهر passive لكم لمدى الشراكة.
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> أول 3 عملاء — Dealix يدفع لكم setup مجاني.
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> 30 دقيقة هذا الأسبوع نوضح؟
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## Track 3: Implementation Partner
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**Partner does:** Custom integrations, prompt engineering, training, onboarding for Dealix customers.
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**You give:** 2,500 SAR per setup (paid by you to them) + 15% MRR for 6 months.
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**Best for:** Saudi automation/CRM consulting firms, Salla/Zid implementation specialists.
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**Use case:** A customer pays Dealix Pro 5,000 SAR/mo, but needs custom integration with their internal warehouse system. Implementation partner does the work, both sides earn.
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## Track 4 (Future): White-Label
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**Partner does:** Full white-label. Their brand, their billing, their customers.
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**You give:** Engine access at 30% MRR share. They handle all sales + delivery + support.
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**Setup fee:** 25,000 SAR one-time.
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**Why later:** First need 50+ direct customers + battle-tested prompts before letting partners brand it.
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## Track 5 (Future): Pay-per-Result
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**Partner does:** Sends qualified leads to Dealix customers (e.g., real-estate referral platforms, lead gen agencies).
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**You give:**
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- 25 SAR per qualified Arabic-replied lead
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- 150 SAR per booked demo
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- 5–10% success fee on closed customers
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**Why later:** Need lead-quality measurement before paying per outcome.
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## Partner agreement (light, before the lawyer)
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Before any first deal, a 1-page MOU covering:
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1. **Track type** (Referral / Agency / Implementation / White-Label / Pay-per-Result)
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2. **Revenue split %** + duration + cap
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3. **Attribution rules** (UTM + first-touch + customer disclosure)
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4. **What partner CAN'T do:** Misrepresent Dealix capabilities, sign customers without Dealix approval, share prompts with non-customers, scrape LinkedIn for outreach.
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5. **What Dealix CAN'T do:** Hire partner's customer directly without 90-day cooling-off.
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6. **Payment terms:** Monthly, after Dealix collects from end customer.
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7. **Termination:** 30 days written notice, no clawback on already-collected MRR.
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## Day 1 partner queue (from the directory)
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Only 2 explicit marketing agencies in the uploaded directory + 35 Saudi software companies (potential implementation partners).
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**Day 1 partner outreach: 7 contacts**
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- 2 marketing agencies → Track 2 (Reseller) pitch
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- 5 SaaS founders (top by score) → Track 3 (Implementation Partner) pitch (they have Saudi B2B reach)
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After deploy, run `POST /api/v1/leads/discover/local` with `industry=marketing_agency` city=`riyadh|jeddah` to fill the partner pipeline (Saudi agencies are mostly outside the chamber-style directory).
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## Tracking
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Each partner closed → log in `partners` table with:
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- partner_type
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- contact_name + email
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- track
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- commission_terms
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- mrr_share_pct
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- clients_signed (incremented on each win)
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- next_action
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- next_action_at
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Already wired in Dealix's `db.models.PartnerRecord`.
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