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21 lines
645 B
Markdown
21 lines
645 B
Markdown
# Follow-up Cadence
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Full templates: `docs/sales-kit/dealix_followup_cadence.md`
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## Schedule (21 days)
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- Day 0: Initial outreach (120 words, personalized)
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- Day 3: Bump (40 words, "my message 3 days ago")
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- Day 7: Value-add (150 words, industry insight)
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- Day 11: Case snippet (100 words, social proof)
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- Day 15: Strategic question (60 words, thought-provoking)
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- Day 19: Breakup (80 words, "last message")
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- Day 30+: Monthly re-engagement (50 words, if soft no)
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## Response rates (typical)
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- After day 1: 10%
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- After day 3 bump: +8%
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- After day 7 value: +5%
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- After day 11 case: +5%
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- After day 19 breakup: +10% (surprising)
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- Total: ~35-40%
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