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system-prompts-and-models-o.../salesflow-saas/DEALIX_PHASE2_EXECUTION_WAVES.md
Claude 3ef62652aa
Phase 2 Execution Waves: 90-day plan + Verification Protocol scaffolding 
Saves the DEALIX_PHASE2_EXECUTION_WAVES.md 90-day plan and scaffolds every
artifact the coding agent can produce. Wave A-E execution is explicitly
blocked until the Week-12 Phase Gate (§3) returns Green.

Added:
  §1 Verification Protocol (V001-V007)
    - scripts/v001_secret_scan.sh — trufflehog + gitleaks full-history scan
    - backend/tests/security/test_rls_fuzz.py — 10K cross-tenant fuzz
    - docs/verification/V003_pentest_engagement.md — vendor RFP + scope
    - docs/verification/V004_no_founder_demo_test.md — 3-tester protocol
    - scripts/v005_truth_registry_audit.py — independent audit tool
    - infra/load-tests/baseline.js — k6 perf baseline
    - frontend/tests/a11y/baseline.spec.ts — Playwright+axe baseline
    - docs/baselines/README.md + docs/verification/README.md

  §2 Founder Decision Sprint (FD001-FD005)
    - docs/internal/legal_entity_decision.md — MISA/DIFC/Delaware brief
    - docs/internal/trademark_status.md — SAIP filing kit tracker
    - docs/hiring/{design_engineer, backend_engineer, head_of_cs}.md

  §3 Customer Validation (CV001-CV004)
    - docs/customer_learnings/pilot_agreement_template.md
    - docs/customer_learnings/pilot_template/success_criteria.md
    - docs/customer_learnings/pilot_template/kickoff_checklist.md
    - docs/customer_learnings/friction_log.md + feature_requests.yaml
    - docs/customer_learnings/weekly_review_template.md

  Truth registry updates
    - docs/registry/TRUTH.yaml — new verification_protocol,
      founder_decision_sprint, customer_validation sections

Gates (post-change):
  architecture_brief.py     40/40
  release_readiness_matrix  94/94 (added 30 new scaffold checks)
  v005_truth_registry_audit 19/19 SUPPORTED
2026-04-17 11:13:27 +00:00

8.6 KiB
Raw Blame History

DEALIX — Phase 2 Execution Waves (90-Day Plan)

Core rule: From self-reported completion to externally-validated reality. Success metric: 3 paying pilot customers + externally-validated security posture within 90 days. Next action for coding agent: Execute ONLY Verification Protocol (V001–V007). Do NOT start Wave A tasks until Week-12 Phase Gate returns Green.

Executive Summary

Phase 1 foundation exists. Phase 2 foundation scaffolded. This document governs the next 90 days — specifically resisting "Plan Completion Syndrome" (generating plans faster than executing them).

Rule: No new features ship until:

  1. Verification Protocol (§1) completes with external validation
  2. Founder Decision Sprint (§2) closes (4 founder decisions)
  3. Customer Validation (§3) returns ≥ 3 paying pilots

Agent execution scope this phase: V-tasks + scaffolding for FD and CV tracks. That's it.

§1 — Verification Protocol (Weeks 1-2, before ANY new feature work)

Convert self-reported completion into externally-validated reality.

V001 — Full git history secret scan

  • Beyond HEAD: scan all 146+ commits with trufflehog + gitleaks
  • Two-tool rule: defense in depth
  • Output: docs/internal/secret_audit_log.md with every finding documented

V002 — Runtime RLS fuzz test

  • 10,000 cross-tenant queries as Tenant A switching to Tenant B
  • Expected: zero rows returned from Tenant B's context
  • Added to nightly CI
  • Any violation = P0 incident

V003 — External pentest

  • Engage Cure53, Trail of Bits, NCC Group, or Securinc
  • Scope: auth, RLS enforcement, ABAC, LLM injection, file uploads, webhooks
  • Budget: $20K-40K
  • Cannot claim "pentested" until report exists

V004 — No-founder customer demo test

  • 3 fresh testers complete golden path unassisted
  • Founder watches silently
  • Acceptance: 2/3 complete in <30 min with no show-stopper

V005 — Truth Registry independent audit

  • Engineer who did NOT write registry audits every claim
  • Verdicts: SUPPORTED / UNSUPPORTED / AMBIGUOUS
  • Any UNSUPPORTED → evidence added or demoted to roadmap within 48h

V006 — Performance baseline

  • k6 load test against staging with production-like data
  • Output: docs/baselines/perf_YYYYMMDD.json
  • Every future perf claim references this baseline

V007 — Accessibility baseline

  • Playwright + axe full scan
  • Output: docs/baselines/a11y_YYYYMMDD.json
  • Every future a11y claim references this baseline

§2 — Founder Decision Sprint (Weeks 1-2, parallel)

Agent cannot execute these. Founder-only.

FD001 — Legal entity decision

  • MISA KSA LLC (recommended default for Saudi-primary positioning)
  • OR DIFC/ADGM (UAE)
  • OR Delaware C-Corp + KSA subsidiary (if raising US VC)
  • Output: docs/internal/legal_entity_decision.md
  • Deadline: Week 2

FD002 — Counsel engaged

  • Al Tamimi / Clyde & Co / local boutique
  • Budget: 30-80K SAR initial engagement
  • Deadline: Week 2

FD003 — Repository extraction completed

  • GitHub org created
  • Phase 1 TASK-001 script executed
  • Old fork archived/privatized
  • Deadline: Week 1

FD004 — SAIP trademark filed

  • Classes: 9, 35, 42 (+ 41 if community)
  • Marks: Dealix (Latin) + ديلكس (Arabic)
  • Via counsel
  • Deadline: Week 3

FD005 — First hires initiated

  • Founding Design Engineer (#1) — 30-45K SAR/month + 0.5-2% equity
  • Founding Backend Engineer (#2) — 25-40K SAR/month
  • Head of Customer Success (#3) — 35-55K SAR/month
  • Deadline: Week 4 (60-90 day lead time)

§3 — Customer Validation Program (Weeks 3-12)

Hard rule: no Phase 2 feature ships until pilot customers drive the backlog.

ICP Filter

  • Saudi-based HQ or KSA ops
  • 200-2,000 employees
  • Pain in commercial operations
  • CFO/COO/GM personal sponsor
  • Bilingual operations

Pilot Structure

  • 90 days
  • 50% of Business tier ($1,500 total upfront)
  • Defined success criteria before signing
  • Weekly 30-min feedback session
  • Permission for case study if successful

First 3 (design partners)

  • 6-month credit in exchange for:
    • Public testimonial + logo
    • Recorded case study
    • Speaking slot at first event

Week-12 Phase Gate

Signal Green Yellow Red
Customers with signed success 3+ 1-2 0
Golden path completion rate >90% 70-90% <70%
NPS >30 0-30 <0
References willing 3+ 1-2 0
Renewal intent 3+ verbal 1-2 0
  • All Green: proceed to Wave A
  • Mostly Yellow: extend pilot 60 days
  • Any Red: HALT Phase 2 execution

§4 — Phase 2 Execution Waves

Waves, not streams: each has a customer-impact gate.

Wave A — Frontend Signature (Weeks 4-20)

  • F201 (DS foundation) → F270 (Approval Card pattern)
  • Exit: Lighthouse ≥95 on 5 routes + zero axe violations + 2+ pilots spontaneously compliment UI

Wave B — Enterprise Unlock (Weeks 8-28, parallel)

  • E510 (SSO/SCIM via WorkOS) → E550 (SLA tiers)
  • Exit: First Business tier deal with SSO + audit export validated + <3 day security questionnaire turnaround

Wave C — AI Depth (Weeks 16-36)

  • AI410 (orchestrator) + AI440 (RAG) + AI460 (eval v2)
  • Exit: +20pp Arabic performance vs baseline + first Dealix Labs benchmark paper

Wave D — Ecosystem (Weeks 24-44)

  • I610 (public API) + I620 (ZATCA) + I621 (2 MENA connectors)
  • Exit: 3 integrations live + public API docs + 1 partner integration certified

Wave E — Regional (Weeks 32-52)

  • R1110 (UAE localization) + GITEX presence + trust portal public
  • Exit: 1 UAE customer + 1 Egypt pilot + trust portal 30+ days uptime

§5 — Operating System

Weekly Rhythm

Day Block
Mon AM Metrics review
Mon PM Customer pipeline
Tue Product standup
Wed Customer learnings synthesis
Thu Release window
Fri AM Security review
Fri PM Retrospective

Rule: No deploys Friday after 14:00 AST. Ever.

Decision Framework

  1. Reversibility test (reversible → fast; irreversible → founder call)
  2. Signature alignment (Arabic-first, evidence-backed, decision-grade)
  3. Cost of delay
  4. Customer test (would pilot customer ask for this?)
  5. Moat compounding

§6 — Failure Modes to Actively Resist

Failure Defense
Plan Completion Syndrome Monthly planning/shipping ratio check; if planning >30%, stop
Premature Scaling Hire-gate tied to MRR milestones
Customer Proxy Syndrome 10 customer hours/week minimum for founder
Integration Sprawl Only build integrations appearing in ≥3 pilot conversations
Security Theater Auditor report or not-claimed
Arabic-First Erosion Any English-only feature blocked at review
Founder Bottleneck Authority matrix published by Month 6

§7 — Day 90 Success Criteria (from Appendix A)

  • 3 signed pilot customers (paid), 2 in active use
  • Pentest report received; no open Critical, ≤2 open High
  • Full history secret audit: 0 verified findings
  • Truth Registry: 100% SUPPORTED claims
  • First 3 hires: offers extended/accepted
  • Repository extraction: done, old fork private
  • Trademark: filed
  • Legal entity: incorporated or restructuring with ETA
  • Wave A: 40% progressed with measurable milestones
  • NPS measured
  • ≥1 customer reference willing to take a call
  • Dealix Labs: 1 published research piece

≥10/12 = category-defining trajectory. 6-9 = correctable. ≤5 = fundamental rethink.

§8 — What Dealix is NOT Doing in These 90 Days

Every "no" enables a sharper yes:

  • ❌ New features off Wave A critical path
  • ❌ Integrations no customer asked for
  • ❌ Public marketing campaigns
  • ❌ PR pushes
  • ❌ Investor fundraising (unless already in progress)
  • ❌ Mobile apps
  • ❌ Workflow builder
  • ❌ Voice interface
  • ❌ Community platform
  • ❌ Certification program
  • ❌ Partner program
  • ❌ "Thought leadership" beyond manifesto

Coding Agent Instructions

  1. Execute Verification Protocol tasks (V001-V007) — honest reporting, including unsupported claims
  2. Prepare scaffolding for FD tasks — job specs, counsel research, trademark prep — but DO NOT execute founder-only decisions
  3. DO NOT start any Wave task until Week-12 Phase Gate returns Green
  4. If gate returns Yellow/Red → escalate to founder. Do not default to "ship more features"
  5. Weekly docs/execution_log.md entry with facts, not celebrations

Honest Note

  1. Foundation is strong. More built in 2 weeks than most build in 6 months.
  2. The next 90 days are about proving, not building.
  3. Highest-leverage action: close 3 pilot customers. Everything else is downstream.