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f4c5cab4fd
All 5 files rewritten as production-grade operational documents: 1. MARKETERS_PAGE_PLAN.md (165 lines → full spec): 10 page sections, 5 target segments, 3 packages, 3 workflows, 5 agency use cases, 3 freelancer scenarios, 10 FAQs, proof blocks, conversion goals. Ready to implement as TSX rewrite. 2. AGENCY_PARTNER_OFFER.md (212 lines — new file): 6 partner types, 3 sellable tiers, 3 service-exchange models, manual-now vs automated-later table, 3 implementation packages, 5-step partner workflow, stage-1 motion plan (weeks 1-4), 5 named first targets, outreach message, revenue math. 3. REVENUE_READINESS_CHECKLIST.md (191 lines — rewritten): 7 paths (pricing/invoice/payment/booking/CRM/follow-up/test), manual fallback for every function, Moyasar diagnostic checklist, 0/7 DoD items done (revenue NOT live — gap is sales activity). 4. LAUNCH_GATES.md v2.0 (157 lines — restructured): 5 categories (Product/Ops/Revenue/Measurement/Governance), 39 gates total: 28 closed, 1 partial, 9 open, 1 blocked. Open = 4 env keys + 3 sales activities + 2 drills. 5. NEXT_24H_7D_30D.md (81 lines — new file): 24h: 3 keys + 5 messages + 1 post. 7d: 1 demo + 1 pilot offer + partner motion. 30d: 3 paid pilots (1,497 SAR) + 1 partner + case study. Revenue trajectory table + "What NOT to do" list. https://claude.ai/code/session_01W1rJthWDkasijTdXCfxVHs
82 lines
5.0 KiB
Markdown
82 lines
5.0 KiB
Markdown
# Dealix — Execution Plan: 24h / 7d / 30d
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**Starting state:** 28/39 gates closed. Product live. 0 revenue. 0 messages sent.
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---
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## Next 24 Hours
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| # | Deliverable | Owner | Dependency | Definition of Done | Metric | Risk |
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|---|-------------|-------|------------|-------------------|--------|------|
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| 1 | Add GROQ_API_KEY in Railway env Dealix/web | Sami | console.groq.com (free) | `/api/v1/prospect/search-diag` shows GROQ set | LLM features activate | Key in wrong env (use Dealix, not Agent branch) |
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| 2 | Add GOOGLE_SEARCH_API_KEY + CX in Railway | Sami | Google Cloud Console | `/api/v1/prospect/search-diag` shows Google set | Web discovery active | Needs billing account for Maps |
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| 3 | Add SENTRY_DSN in Railway | Sami | sentry.io free plan | Sentry receives test error | Error alerting active | None |
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| 4 | Send 5 WhatsApp warm messages | Sami | Personal contacts who own businesses | 5 conversations started | pipeline > 0 | Low reply rate from cold — use warm only |
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| 5 | Publish Founder Launch Post on LinkedIn | Sami | LinkedIn account | Post visible + URL captured | Inbound starts | None |
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| 6 | Send 1 LinkedIn DM to agency partner | Sami | LinkedIn | Connection request sent | Partner pipeline > 0 | May take days for acceptance |
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**24h success = 3 keys added + 5 messages sent + 1 post published.**
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---
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## Next 7 Days
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| # | Deliverable | Owner | Dependency | Definition of Done | Metric | Risk |
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|---|-------------|-------|------------|-------------------|--------|------|
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| 1 | 30+ outreach messages across channels | Sami | Templates in COMMAND_CENTER | Messages logged in tracker | 30 touches | Fatigue — batch 5/day |
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| 2 | First demo booked via Calendly | Sami | At least 1 positive reply | Calendly notification received | 1 demo | Low conversion — try warm contacts first |
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| 3 | First pilot offered (499 SAR) | Sami | Completed demo | Payment request sent | 1 offer | Prospect may need time |
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| 4 | First partner contacted | Sami | AGENCY_PARTNER_OFFER.md | Agency responds | 1 partner conversation | Agency may want proof first |
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| 5 | Moyasar diagnostic completed | Sami | Moyasar dashboard access | Know if live key works or needs fix | Unblocks automated payment | KYC may take days |
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| 6 | PostHog receives 1+ event | Sami | POSTHOG_API_KEY added | Event visible in PostHog dashboard | Funnel measurement starts | Free plan sufficient |
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| 7 | 3 LinkedIn posts published | Sami | Content from COMMAND_CENTER | Posts visible | Inbound pipeline | Consistency matters more than perfection |
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**Week 1 success = 1 demo + 1 pilot offer + 3 posts + partner motion started.**
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---
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## Next 30 Days
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| # | Deliverable | Owner | Dependency | Definition of Done | Metric | Risk |
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|---|-------------|-------|------------|-------------------|--------|------|
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| 1 | 200+ outreach touches total | Sami | Sustained daily activity | Tracker shows 200+ rows | Volume | Burnout — keep to 10/day |
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| 2 | 5 demos completed | Sami | Positive replies | Calendly shows 5 past events | Demo rate | Need warm + cold mix |
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| 3 | 3 pilot payments received | Sami | Completed demos | Bank/STC Pay proof | 1,497 SAR MRR | Conversion uncertainty |
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| 4 | 1 agency partner active | Sami | Partner signs + brings client | Partner's client in pilot | Partner channel open | Agencies want proof |
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| 5 | Marketers page rewritten | Claude | MARKETERS_PAGE_PLAN.md | Page sells services, not just links | Page conversion | TSX rewrite needed |
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| 6 | Moyasar live checkout working | Sami | KYC + key fix | 1 SAR test transaction succeeds | Automated payment | May need new key |
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| 7 | Case study draft from first client | Sami | First pilot completed | 1-page results document | Social proof | Client may not agree to name |
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| 8 | Rollback drill completed | Claude/Sami | SSH access to server | Documented rollback in < 5 min | Recovery confidence | SSH currently blocked |
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| 9 | 10 LinkedIn posts total | Sami | Weekly posting cadence | Posts visible | Brand building | Consistency > perfection |
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| 10 | PostHog funnel visible | Sami/Claude | POSTHOG key + landing events | landing → signup → demo → paid visible | Data-driven decisions | Free plan limits |
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**Month 1 success = 3 paid pilots (1,497 SAR) + 1 partner + funnel visible + case study draft.**
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---
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## Revenue Trajectory (conservative)
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| Week | Touches | Replies | Demos | Pilots | Paid | MRR (SAR) |
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|------|---------|---------|-------|--------|------|-----------|
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| 1 | 30 | 3 | 1 | 0 | 0 | 0 |
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| 2 | 60 | 8 | 2 | 1 | 0 | 0 |
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| 3 | 90 | 12 | 3 | 2 | 1 | 499 |
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| 4 | 120 | 15 | 5 | 3 | 3 | 1,497 |
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| **Total** | **300** | **38** | **11** | **6** | **3** | **1,497** |
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Assumes: 13% reply rate, 29% demo-from-reply rate, 55% pilot-from-demo, 50% paid-from-pilot.
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---
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## What NOT to Do in 30 Days
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- Do NOT rebuild the dashboard
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- Do NOT add new LLM providers
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- Do NOT implement Temporal/LangGraph/Qdrant
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- Do NOT build voice receptionist or webchat
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- Do NOT start v3.1
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- Do NOT expand to UAE/Egypt
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- Do NOT build mobile app
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- Do NOT hire before first 3 paid clients
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- Do NOT spend on ads before proving manual outreach converts
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