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59a5ab2a84
P0.2: Marketers page rewritten from 131-line link hub to 463-line service sales page with: hero, problem statement, solution, 3 workflows (agency/freelancer/CRM), 3 pricing packages with partner revenue share, revenue calculator, trust blocks, 8 FAQs, final CTA. All Calendly links point to live booking page. P0.5: RAILWAY_ENV_KEYS.md — complete env key reference with source URLs, cost, effect when missing, verification command. Separates P0 (GROQ/Google/Sentry/PostHog) from P1 (Moyasar) and P2 (Maps/ SendGrid/WhatsApp/HubSpot). P0.6: FIRST_5_OUTREACH.md — 5 ready-to-send messages (SaaS founder, agency owner, real estate, B2B services, referral ask) with Arabic text, follow-ups at 24h and 72h, opt-out line, lead tracker table. P0.7: DEMO_BOOKING_RUNBOOK.md — 20-minute demo flow with discovery questions, live API demo sequence (enrich-tech, route, message), ROI discussion framework, objection handling, 3 close patterns, post-demo follow-up template. P0.8: FULL_OPS_LAUNCH_RUNBOOK.md — daily checklist, payment test checklist, Moyasar diagnostic steps, outreach/demo/rollback/DB restore/incident checklists, do-not-touch list, definitions of launch-ready and revenue-live. https://claude.ai/code/session_01W1rJthWDkasijTdXCfxVHs
169 lines
5.6 KiB
Markdown
169 lines
5.6 KiB
Markdown
# Dealix — Full Ops Launch Runbook
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**Version:** 1.0.0
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**Date:** 2026-04-25
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---
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## Launch Status
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| System | Status | Evidence |
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|--------|--------|---------|
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| Backend (Railway) | LIVE | healthz=200, pricing=200, route/message/enrich=200 |
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| Landing (dealix.me) | LIVE | Returns 200 |
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| Frontend (Next.js) | DEPLOYED | Marketers page rewritten as sales page |
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| Manual Payment | READY | Bank transfer + STC Pay documented |
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| Automated Payment | BLOCKED | Moyasar returns 502 |
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| Outreach Templates | READY | 5 messages + 60 targets + automation endpoints |
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| Customer Onboarding | READY | Pilot template + success playbook |
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| Monitoring | PARTIAL | GitHub Actions healthcheck; Sentry not configured |
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## What Is Live
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- `/healthz` → 200
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- `/api/v1/pricing/plans` → 3 plans in SAR
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- `/api/v1/prospect/route` → rules-based lead classification
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- `/api/v1/prospect/message` → Arabic message generation
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- `/api/v1/prospect/enrich-tech` → real tech stack detection
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- `/api/v1/automation/email/generate` → personalized email + follow-ups
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- `/api/v1/automation/compliance/check` → compliance gate
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- `/api/v1/automation/reply/classify` → 12-category reply handler
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- `dealix.me` → landing page
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- `trial-signup.html` → lead capture form
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## What Is Not Live
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- LLM personalization (needs GROQ_API_KEY)
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- Web discovery (needs GOOGLE_SEARCH_API_KEY)
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- PostHog funnel tracking (needs POSTHOG_API_KEY)
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- Sentry error alerting (needs SENTRY_DSN)
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- Moyasar automated checkout (returns 502)
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- HubSpot CRM sync (needs HUBSPOT_API_KEY)
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- Gmail automated send (needs OAuth setup)
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## Manual Blockers (Sami-Only)
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| Blocker | Action | Time | Priority |
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|---------|--------|------|----------|
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| GROQ_API_KEY | Add in Railway env Dealix/web | 3 min | P0 |
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| GOOGLE_SEARCH_API_KEY + CX | Add in Railway | 5 min | P0 |
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| SENTRY_DSN | Add in Railway | 3 min | P0 |
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| POSTHOG_API_KEY + HOST | Add in Railway | 3 min | P0 |
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| Send first 5 messages | WhatsApp + LinkedIn | 30 min | P0 |
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| Book first demo | Calendly | Depends on replies | P0 |
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| Test Moyasar key | curl from terminal | 5 min | P1 |
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| Rollback drill | SSH to Hetzner Console | 15 min | P1 |
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| DB restore drill | SSH to Hetzner Console | 15 min | P1 |
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---
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## Daily Checklist (until first 3 paid clients)
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### Morning (08:00)
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- [ ] Check Railway healthz → 200?
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- [ ] Check Sentry for overnight errors (if configured)
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- [ ] Review replies from yesterday
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- [ ] Classify replies (use /api/v1/automation/reply/classify)
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- [ ] Select today's 5-10 outreach targets
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### Midday (12:00)
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- [ ] Send 5 outreach messages (WhatsApp warm + LinkedIn)
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- [ ] Follow up on Day +2 / +5 leads
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- [ ] Respond to all positive replies within 2 hours
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- [ ] Book demos for interested prospects
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### Afternoon (16:00)
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- [ ] Run demos (if scheduled)
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- [ ] Send pilot offers to demo'd prospects
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- [ ] Publish 1 LinkedIn/X post
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### Evening (20:00)
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- [ ] Update lead tracker
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- [ ] Count: sent / replied / demo'd / offered / paid
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- [ ] Plan tomorrow's targets
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- [ ] Handle late replies
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---
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## Payment Test Checklist (for Sami)
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### Manual Payment Test
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1. Ask a friend to transfer 1 SAR via bank or STC Pay
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2. Verify receipt in bank app
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3. Mark test as passed
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4. This is your production payment path until Moyasar works
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### Moyasar Diagnostic
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1. Open [dashboard.moyasar.com](https://dashboard.moyasar.com)
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2. Check Account Status (Active? Pending? Suspended?)
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3. Check API Keys → is `sk_live_` the current key?
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4. Test from terminal:
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```
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curl -u "sk_live_YOUR_KEY:" https://api.moyasar.com/v1/invoices \
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-d "amount=100" -d "currency=SAR"
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```
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5. If "authentication_error" → key mismatch, regenerate
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6. If "account_inactive" → complete KYC
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7. If success → Railway env has whitespace, re-paste carefully
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---
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## Outreach Checklist
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- [ ] 5 warm WhatsApp messages sent (from FIRST_5_OUTREACH.md)
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- [ ] 1 LinkedIn founder post published
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- [ ] 1 LinkedIn DM to agency partner
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- [ ] All follow-ups current (no lead older than 3 days without follow-up)
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- [ ] Tracker updated with today's activity
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## Demo Checklist
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- [ ] Prospect's website reviewed
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- [ ] enrich-tech run on their domain
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- [ ] 20-minute demo completed per DEMO_BOOKING_RUNBOOK.md
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- [ ] Follow-up sent same day
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- [ ] Pilot offer sent if positive
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## Rollback Checklist (if something breaks)
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1. Railway → Deployments → click previous green deployment → Redeploy
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2. If Railway is down: Hetzner Console → `systemctl restart dealix-api`
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3. If DB corrupted: restore from Railway Postgres auto-backup
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4. If code breaks: `git revert HEAD && git push origin main`
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## DB Restore Checklist
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1. Railway Postgres has automatic daily backups
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2. Railway → Postgres service → Backups → Restore
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3. After restore: verify `/api/v1/dashboard/metrics` returns data
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## Incident Checklist
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1. Check Railway logs → identify error
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2. If 502/503: restart deployment
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3. If code bug: revert last commit
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4. If env issue: check Variables tab
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5. If DNS: check GoDaddy/Cloudflare
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6. Notify any active pilot clients if downtime > 30 minutes
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---
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## Do Not Touch List
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- Do NOT add new LLM providers
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- Do NOT rebuild dashboard
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- Do NOT start v3.1
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- Do NOT implement Temporal/LangGraph/Qdrant
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- Do NOT build voice/webchat/mobile
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- Do NOT expand to UAE/Egypt
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- Do NOT hire before 3 paid clients
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- Do NOT spend on ads before manual outreach proves conversion
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---
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## Definition of Launch-Ready
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All of these must be true:
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- [ ] Railway healthz=200
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- [ ] 4 env keys added (GROQ, GOOGLE, SENTRY, POSTHOG)
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- [ ] 5+ outreach messages sent
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- [ ] 1+ demo booked
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- [ ] Manual payment path tested (1 SAR friend test)
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## Definition of Revenue-Live
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All of the above, plus:
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- [ ] 1+ pilot payment received (499 SAR)
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- [ ] 1+ customer onboarded
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- [ ] 1+ daily report sent to customer
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