system-prompts-and-models-o.../dealix/docs/ops/lead_machine/SIGNAL_TAXONOMY.md
2026-05-01 14:03:52 +03:00

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Dealix Signal Taxonomy — v1

Signals are observable, public evidence that a company/person matches a use case. Every signal has: name, use_case, weight, evidence hint, typical source.


DIRECT_CUSTOMER (Sales) — company fit signals

Signal Weight Evidence hint Typical source
B2B sales model 5 Pricing page, case studies Company site
Arabic market focus 5 Arabic site, Saudi customers named Company site
High lead volume 10 Multiple form types, many CTAs, traffic signals Company site
Active sales team 5 "Meet the team", SDRs, AEs on LinkedIn public LinkedIn (manual)
CRM in use 5 HubSpot/Salesforce mentions, chat widget Tech stack inspection
Booking tool in use 5 Calendly / HubSpot / Chili Piper visible Page inspection
WhatsApp-heavy sales 5 WhatsApp widget, "راسلنا على واتساب" Company site
Multi-branch operation 3 Multiple office addresses Company site
Franchise/marketplace 3 Merchant onboarding, partner portal Company site
Bilingual audience 2 AR + EN site versions Company site
Many inbound forms 2 Demo, contact, quote, pricing forms Company site

DIRECT_CUSTOMER — intent signals (buying readiness)

Signal Weight Evidence hint Typical source
Hiring SDR/BDR/sales 8 Open roles at Bayt/GulfTalent/LinkedIn Job boards
Hiring growth/marketing 5 Open roles Job boards
Recent funding announcement 4 MAGNiTT / Wamda / press Press
New product/feature launch 4 Press release, blog Press / company blog
Running paid ads 3 Google / Meta ads visible Ad transparency
Content about sales/GTM pain 3 Founder posts on LinkedIn/X Public social
Partnership/integration announcement 2 Press Press
Complaint about response speed 2 Public reviews, social Reviews / social

AGENCY_PARTNER signals

Signal Weight Evidence hint
Marketing / ads agency 10 "We manage paid ads" positioning
CRM / HubSpot / Salesforce implementer 10 Partner badge, case studies
Shopify / Salla / Zid agency 8 E-commerce implementation services
Web / landing page service 5 Landing pages in portfolio
Retainer clients (SMEs) 8 Case studies show SMB clients
Automation / workflow consulting 5 Service page mentions automation
Saudi / GCC client base 6 Arabic testimonials, Saudi case studies
Owns client distribution 5 Partner directory, client logos
Open to new revenue streams 4 Recent content about growth, new services

IMPLEMENTATION_PARTNER signals

Signal Weight Evidence hint
RevOps / sales ops consultant 10 Positioning
CRM migration services 8 Service page
Automation / Zapier / Make expert 6 Portfolio
Listed on HubSpot/Salesforce partner directory 8 Public partner registry

REFERRAL_PARTNER signals

Signal Weight Evidence hint
Operates in Saudi business network 8 Events, speaking, podcast appearances
Owns SMB or founder audience 6 Newsletter, community
Known for intros / connector role 5 Public reputation

STRATEGIC_PARTNER signals

Signal Weight Evidence hint
E-commerce platform (Salla/Zid/Shopify) 10 Platform operator w/ app store
CRM vendor w/ Arabic market 10 CRM operator
Payment gateway (Moyasar, Tap, PayTabs) 8 Gateway
Marketplace w/ merchant base 8 B2B marketplace
Accelerator / incubator 6 Known programs: Misk, Wadi, Sanabil

CONTENT_COLLABORATION signals

Signal Weight Evidence hint
Saudi business newsletter 8 Substack / personal site
Podcast on SaaS / AI / GTM 8 Spotify / Anghami
Founder with large AR audience on LI/X 6 Followers + engagement
Runs Saudi startup community 6 Slack / WhatsApp / Discord

INVESTOR_OR_ADVISOR signals

Signal Weight Evidence hint
Active MENA VC / angel 10 MAGNiTT profile, recent deals
Portfolio includes sales/marketing tech 8 Public portfolio page
KSA mandate (Sanabil, STV, Raed, Wamda Capital) 10 Fund thesis
Posts thesis on AI/GTM 5 Public blog/social

SUPPLIER_OR_INTEGRATION signals

Signal Weight Evidence hint
Tool/vendor that saves Dealix time 8 Relevance to lead-machine
Saudi-native tool (Wafeq, Malaa, Merit) 6 KSA vendor

B2C_AUDIENCE signals

Signal Weight Evidence hint
Ecommerce checkout 8 Shopping cart flow
Appointment booking 6 Clinic / salon / training
WhatsApp-heavy sales 8 WhatsApp as primary channel
Local-service demand 5 Area-specific targeting

Anti-signals (reduce score or mark disqualified)

Anti-signal Effect
Government / public entity (complex procurement) deprioritize unless explicit
No public contact surface can't open outreach → backlog
Recent layoffs or distress press risk: slow to close
Competes directly with Dealix disqualify
Non-Arabic, non-GCC only deprioritize vs KSA ICP

Risk levels (per lead)

  • LOW — company-level public data only, no personal contact
  • MEDIUM — named business contact from public source (LinkedIn public page, company "About")
  • HIGH — personal phone / personal email / cold direct marketing to individual
  • BLOCKED — sensitive personal data, private data, no lawful source, or platform-prohibited sending method

Never contact HIGH or BLOCKED without human approval per LEAD_MACHINE_SPEC.md.