system-prompts-and-models-o.../salesflow-saas/docs/customer_learnings/README.md
Claude aa024703fc
Business Viability Kit: discovery-phase operating artifacts
Saves the DEALIX_BUSINESS_VIABILITY_KIT.md (Weeks 4-12 customer discovery
operating manual) and produces only the operational artifacts it explicitly
names. Per the kit's Appendix C: no new plan documents, no Wave A-E work,
no features without customer pull.

Added:
  Customer Viability operating artifacts
    - docs/customer_learnings/hypotheses.yaml - 12 hypotheses tracked
      to SUPPORTED/FALSIFIED/AMBIGUOUS with interview-log citations
    - docs/customer_learnings/interviews/_template_ar.md - 45-min Arabic
      discovery script + post-call log schema
    - docs/customer_learnings/interviews/_template_en.md - English version
    - docs/customer_learnings/founder_dashboard.md - weekly Monday printable
      dashboard (kit Sec 8)
    - docs/customer_learnings/pricing_discovery.md - Van Westendorp PSM +
      value-based sanity check + A/B model matrix
    - docs/customer_learnings/unit_economics.md - per-customer economics,
      LTV/CAC ratios, 12-month scenario template
    - docs/customer_learnings/defensibility_scorecard.md - 5 moats x 2
      questions, quarterly re-measurement

  Registry updates
    - docs/registry/TRUTH.yaml customer_validation section: hypothesis
      counters + discovery-interview counter + kit reference
    - docs/customer_learnings/README.md updated to link new artifacts

Gates after change:
  architecture_brief.py       40/40
  release_readiness_matrix  102/102  (added 8 new BVK artifact checks)
  v005_truth_registry_audit   19/19 SUPPORTED

Agent scope going forward per kit Appendix C: customer-surfaced P0 defects,
UX polish appearing in 2+ interviews, perf issues on staging, pentest
remediations. No new plans. No Wave tasks.
2026-04-17 11:26:32 +00:00

40 lines
2.7 KiB
Markdown

# §3 — Customer Validation Program
> Hard rule: **no Phase 2 feature ships until pilot customers drive the backlog.**
> All customer-facing artifacts live here.
## Contents
| Artifact | Purpose | Owner |
|----------|---------|-------|
| [pilot_agreement_template.md](pilot_agreement_template.md) | Design-partner + paid-pilot contract (draft — counsel reviews before signing) | Founder + Head of CS |
| [pilot_template/success_criteria.md](pilot_template/success_criteria.md) | Per-pilot success definition signed before onboarding | Head of CS |
| [pilot_template/kickoff_checklist.md](pilot_template/kickoff_checklist.md) | 14-point onboarding checklist | Head of CS |
| [friction_log.md](friction_log.md) | Weekly running log of every customer friction | Head of CS |
| [feature_requests.yaml](feature_requests.yaml) | Structured registry of customer-requested features with 3-pilot threshold | Founder |
| [weekly_review_template.md](weekly_review_template.md) | Format for the Wed customer-learnings synthesis | Founder + Head of CS |
| [hypotheses.yaml](hypotheses.yaml) | 12 viability hypotheses tracked to SUPPORTED/FALSIFIED/AMBIGUOUS | Founder |
| [interviews/_template_ar.md](interviews/_template_ar.md) | Arabic 45-min discovery call script + log | Founder |
| [interviews/_template_en.md](interviews/_template_en.md) | English 45-min discovery call script + log | Founder |
| [founder_dashboard.md](founder_dashboard.md) | Weekly Monday printable dashboard (Business Viability Kit §8) | Founder |
| [pricing_discovery.md](pricing_discovery.md) | Van Westendorp + value-based pricing worksheet | Founder |
| [unit_economics.md](unit_economics.md) | Per-customer economics (fill after 3 paying customers) | Founder |
| [defensibility_scorecard.md](defensibility_scorecard.md) | 5-moat scorecard, measured Week 12 + quarterly | Founder |
## Rules
1. **No feature enters the Wave backlog unless it appears in the Friction Log or Feature Requests registry with a customer reference.**
2. **Every pilot's Success Criteria is signed before kickoff.** No verbal commitments.
3. **Founder personally attends ≥1 customer call/week** for 90 days. Customer Proxy Syndrome is a named failure mode (§6).
4. **Friction Log entries must be written within 24h of the conversation.**
5. **If a feature is requested by <3 pilots in ≥30 days, it stays out of the roadmap** (prevents Integration Sprawl — §6).
## Week-12 Phase Gate Inputs
Data used to color the gate (§3 of Execution Waves):
- Signed success criteria completion rates (from `pilot_template/success_criteria.md` per pilot)
- Golden-path completion rate (from Dealix analytics)
- NPS scores (from weekly reviews)
- Reference willingness (captured in friction_log entries)
- Renewal intent (captured in weekly reviews)