system-prompts-and-models-o.../dealix/docs/growth/LEAD_SCORING_RULES.md
2026-05-01 14:03:52 +03:00

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Lead Scoring Rules

Score = Company Score + Persona Score + Intent Score

Company Score (0-40)

  • Saudi Arabia: +15
  • GCC: +10
  • B2B focus: +10
  • SaaS / E-commerce / Fintech: +15
  • 10-200 employees: +10
  • Recent funding: +10
  • Has Arabic customers: +15

Persona Score (0-30)

  • CEO/Founder: +30
  • VP/Head of Sales: +25
  • CRO: +25
  • Director of Marketing: +20
  • BDR Manager: +15
  • Growth Lead: +15

Intent Score (0-30)

  • Engaged with our content: +30
  • Replied to previous outreach: +25
  • Connected on LinkedIn: +15
  • Warm intro: +25
  • Mentioned sales pain publicly: +20

Classification

  • 80+ = A (contact today)
  • 60-79 = B (contact this week)
  • 40-59 = C (include in campaign)
  • <40 = D (skip)