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Targeting & Acquisition OS (16 modules) — نظام الاستهداف الذكي - account_finder: account-first targeting; 12 buying signals; deterministic 10-25 accounts per (sector, city) - buyer_role_mapper: 14 buyer roles + sector-specific buying-committee maps + role-based Arabic angles - contact_source_policy: 12 sources (crm_customer→opt_out) with risk_score, channels-allowed, retention guidance, lawful_basis - contactability_matrix: 5 action modes (suggest_only/draft_only/approval_required/approved_execute/blocked); opt-out always blocked - linkedin_strategy: Lead Forms + Ads + manual ONLY; linkedin_do_not_do() locks scrape/auto-DM/auto-connect/extensions - email_strategy: drafts + unsubscribe footer + domain-pacing (fresh/warmed/trusted/damaged) + spam-trigger risk - whatsapp_strategy: opt-in only; rejects cold + risky phrases; opt-in template requires explicit purpose+company+unsubscribe - social_strategy: official APIs only; listening + drafts; no auto-publish - outreach_scheduler: day-by-day plans + daily limits + opt-out enforcement - reputation_guard: bounce/complaint/opt-out thresholds → healthy/watch/pause + recovery actions per channel - daily_autopilot: Arabic brief + 7 today actions + EOD report - acquisition_scorecard: pipeline + meetings + risks + productivity_score - self_growth_mode: 5 ICP focuses for Dealix; daily brief + monthly targets - free_diagnostic: Free Growth Diagnostic (3 ops + msg + risk + plan) → paid pilot recommendation - contract_drafts: Pilot/DPA/Referral/Agency/SOW outlines (legal_review_required, PDPL-aware) - service_offers: 7 targeting-tier offers + recommend by customer-type Service Tower (8 modules) — برج الخدمات الذاتية (12 productized services) - service_catalog: 12 services with target_customer/outcome/inputs/workflow/deliverables/pricing/risk/proof/upgrade - service_wizard: deterministic recommend (agency→partner; list→list_intelligence; founder→self_growth; CEO→exec_brief; budget≥2999→growth_os; default→first_10) - mission_templates: workflow steps with approval gates + linked growth missions - pricing_engine: SAR quotes scaled by company_size×urgency×channels_count + setup_fee + monthly_offer - deliverables: client report outline + proof pack template + operator checklist (no live actions) - service_scorecard: 0..100 score from drafts/replies/meetings/pipeline/CSAT - whatsapp_ceo_control: daily brief, approval cards (≤3 buttons), risk alerts, EOD reports - upgrade_paths: deterministic next-service recommendation + Arabic upsell messages Service Excellence OS (8 modules) — مصنع الخدمات الممتازة - feature_matrix: 12 must-have features per service + advanced/premium/future tiers - service_scoring: 10-dimension excellence score (clarity, speed_to_value, automation, compliance, proof, upsell, uniqueness, scalability, ops_daily, proof_data) → launch_ready/beta_only/needs_work - quality_review: 4 gates (proof / approval / pricing / channels) + status verdict; review_service_before_launch and review/all - competitor_gap: 7 competitor categories (CRM, WhatsApp tools, email assistants, LinkedIn tools, agencies, revenue intelligence, generic AI) + Dealix advantages + do-not-copy - proof_metrics: required metrics + ROI estimate (pipeline_x + closed_won_x) + Arabic summary - research_lab: monthly brief + feature hypotheses + top-3 experiments + monthly review - service_improvement_backlog: feedback→backlog conversion + impact/effort prioritization + weekly improvements - launch_package: landing outline + sales script + 12-min demo script + 5-day onboarding checklist Routers (3 new) — 62 endpoints - /api/v1/targeting/* — 20 endpoints (accounts, buying-committee, contacts, uploaded-list, outreach, daily-autopilot, self-growth, reputation, linkedin, drafts, free-diagnostic, services, contracts) - /api/v1/services/* — 20 endpoints (catalog, recommend, intake, start, workflow, deliverables, proof-pack, quote, setup-fee, monthly-offer, scorecard, upgrade-path, ceo daily-brief/approval-card/risk-alert/EOD) - /api/v1/service-excellence/* — 22 endpoints (feature-matrix, score, quality-review, review/all, proof-metrics, roi-estimate, gap-analysis, research-brief, hypotheses, experiments, monthly-review, backlog, weekly-improvements, launch-package, landing/sales/demo/onboarding) Tests (3 new files, 105 tests) - test_targeting_os: 47 tests (Arabic accounts, buying committees, opt-out blocked, cold WA blocked, LinkedIn no-scraping, email unsubscribe, WA risk, outreach plan, reputation guard, self-growth, contracts, scorecard) - test_service_tower: 38 tests (12+ services, all have pricing/proof/deliverables/approval, wizard recommendations, workflow includes approval, quote scales, CEO cards ≤3 buttons, no live send) - test_service_excellence: 33 tests (feature matrix, score returns status, ALL services pass quality gates, ROI x-multiples, 7 competitor categories, hypotheses+experiments, backlog conversion, launch package complete, demo=12min) Docs (3 new + 1 updated) - TARGETING_ACQUISITION_OS.md (Arabic) - SERVICE_TOWER_STRATEGY.md (Arabic) - SERVICE_EXCELLENCE_OS.md (Arabic) - DEALIX_100_PERCENT_LAUNCH_PLAN.md — added §36 Targeting OS + §37 Service Tower + §38 Service Excellence + §39 Landing Pages Landing pages (4 new, RTL Arabic) - services.html — 3 doors + 12 productized services - free-diagnostic.html — free growth diagnostic - first-10-opportunities.html — kill feature - agency-partner.html — agency partner program Test results - 105/105 new tests pass - Full suite: 768 passed, 2 skipped - 0 existing tests broken Safety + integration with previous layers - Targeting OS uses contactability_matrix → ALL contacts gated before any send - Service Tower's workflow includes approval gate; ALL services live_send_allowed=False - Service Excellence quality_review BLOCKS launch on missing proof/approval/pricing/unsafe channels - linkedin_do_not_do() encodes 8 explicit prohibitions (scraping/auto-DM/auto-connect/extensions) - whatsapp_do_not_do() blocks cold sends + group scraping - Contracts always: legal_review_required=True, not_legal_advice=True, PDPL sections present - Self-Growth Mode lets Dealix target its OWN ICP using the same approval-first pipeline Co-Authored-By: Claude Opus 4.7 (1M context) <noreply@anthropic.com>
186 lines
5.3 KiB
Markdown
186 lines
5.3 KiB
Markdown
# Service Excellence OS — مصنع الخدمات الممتازة
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> **القاعدة:** لا خدمة تطلق إنتاجياً إلا إذا حصلت على score ≥80 وتجاوزت 4 quality gates. ولا تتوقف عند الإطلاق — تستمر في التحسين الأسبوعي.
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---
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## 1. الوحدات
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| الوحدة | الدور |
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|--------|------|
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| `feature_matrix` | 12 must-have feature لكل خدمة + advanced/premium/future. |
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| `service_scoring` | 10 أبعاد × 10 نقاط = 100. status: launch_ready / beta_only / needs_work. |
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| `quality_review` | 4 gates: proof / approval / pricing / channels. |
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| `competitor_gap` | مقارنة structural بـ7 فئات منافسين. |
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| `proof_metrics` | الـ metrics المطلوبة + ROI estimate. |
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| `research_lab` | brief شهري + hypotheses + experiments. |
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| `service_improvement_backlog` | feedback → backlog → prioritization. |
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| `launch_package` | landing + sales + demo + onboarding. |
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---
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## 2. الـ 12 Must-Have Features (لكل خدمة)
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1. Self-Serve Intake.
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2. AI Recommendation.
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3. Data Quality Check.
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4. Contactability / Risk Gate.
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5. Channel Strategy.
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6. Arabic Contextual Drafting.
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7. Approval Cards.
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8. Execution Mode (draft/export/approved).
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9. Proof Pack.
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10. Learning Loop.
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11. Upsell Path.
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12. Service Score.
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---
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## 3. الـ 10 أبعاد للـ Score
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| البُعد | الوزن |
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|------|----:|
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| Clarity (وضوح الألم) | 10 |
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| Speed-to-Value | 10 |
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| Automation | 10 |
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| Compliance | 10 |
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| Proof | 10 |
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| Upsell | 10 |
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| Uniqueness (Saudi-first) | 10 |
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| Scalability (multi-sector) | 10 |
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| Ops Daily (autopilot) | 10 |
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| Proof Data | 10 |
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**Status:**
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- ≥80: `launch_ready`
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- ≥60: `beta_only`
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- <60: `needs_work`
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---
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## 4. الـ 4 Quality Gates
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قبل إطلاق أي خدمة:
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1. **Proof gate** — لا proof_metrics → blocked.
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2. **Approval gate** — لا approval_policy → blocked.
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3. **Pricing gate** — تسعير غير منطقي → blocked.
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4. **Channels gate** — تكامل غير آمن (scraping/auto_dm/etc.) → blocked.
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`review_service_before_launch(service_id)` يُرجع verdict واحد من:
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- `launch_ready`
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- `beta_only`
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- `needs_work`
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- `blocked_at_gate`
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---
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## 5. Competitor Gap (7 فئات)
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| Category | Strengths | Limits |
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|----------|-----------|--------|
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| CRM عام | تخزين بيانات | ينتظر إدخال يدوي |
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| WhatsApp tools | Broadcast | لا approval-first |
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| Email assistants | كتابة أسرع | لا تحول الإيميل لـ pipeline |
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| LinkedIn tools | إيجاد leads | كثيرها يخالف ToS |
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| وكالات | خبرة بشرية | لا تتوسع |
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| Revenue intelligence | تحليل calls | تبدأ بعد المكالمة |
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| Generic AI agent | مرن | بدون سياق شركة |
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**ميزات Dealix:**
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- موجّه للسوق السعودي.
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- Approval-first.
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- Proof Pack شهري.
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- Multi-channel orchestration.
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- Self-improving Curator.
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- PDPL-aware.
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---
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## 6. Research Lab (شهرياً)
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لكل خدمة:
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- 6 أسئلة بحث (من اشترى، TTV، اعتراضات، deliverables، metrics، pricing).
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- 4-5 hypotheses للتحسين.
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- 3 experiments الأولوية (impact/effort).
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- Monthly review بـ score حالي + gap + experiments.
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---
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## 7. Improvement Backlog
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- `convert_feedback_to_backlog` — Feedback → backlog item.
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- `prioritize_backlog_items` — impact desc, effort asc.
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- `recommend_weekly_improvements` — 3 weekly tasks.
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---
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## 8. Launch Package (per service)
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1. **Landing outline** (RTL Arabic): hero, promise, 3-step how-it-works, deliverables, pricing, proof, safety, FAQ, CTA.
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2. **Sales script**: 5 discovery questions + pitch + 4 objection handlers + close.
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3. **Demo script**: 12-min minute-by-minute Arabic walkthrough.
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4. **Onboarding checklist**: first-5-days plan.
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---
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## 9. Endpoints (`/api/v1/service-excellence/...`)
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```
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GET /{id}/feature-matrix
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GET /{id}/feature-classification
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GET /{id}/missing-features
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GET /{id}/score
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GET /{id}/quality-review
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GET /review/all
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GET /{id}/proof-metrics
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POST /{id}/roi-estimate
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GET /{id}/gap-analysis
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GET /{id}/research-brief
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GET /{id}/feature-hypotheses
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GET /{id}/experiments
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GET /{id}/monthly-review
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GET /{id}/backlog
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POST /{id}/backlog/from-feedback
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POST /{id}/backlog/prioritize
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GET /{id}/weekly-improvements
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GET /{id}/launch-package
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GET /{id}/landing-outline
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GET /{id}/sales-script
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GET /{id}/demo-script
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GET /{id}/onboarding-checklist
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```
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---
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## 10. اختبارات
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`tests/unit/test_service_excellence.py` — 33 اختبار:
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- Feature matrix ≥10 must-haves.
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- Score returns valid status.
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- Every catalogued service passes the 4 gates.
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- ROI estimate returns x-multiples.
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- Competitor gap lists advantages + do-not-copy.
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- Research brief has ≥5 questions.
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- Hypotheses ≥3 + experiments ≤3.
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- Backlog conversion + prioritization.
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- Launch package complete.
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- Demo script = 12 minutes.
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---
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## 11. Weekly Improvement Loop
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```
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كل اثنين:
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1. شغّل /review/all على كل الـ 12 خدمة.
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2. أي خدمة < 80 → افتح backlog item.
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3. أي خدمة blocked → إصلاح فوري قبل إطلاق جديد.
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4. اختر experiment واحد لكل خدمة.
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كل جمعة:
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1. سجل النتائج في Service Scorecard.
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2. حدّث الـ improvement backlog.
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3. أرسل executive brief للمؤسس.
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```
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