system-prompts-and-models-of-ai-tools/salesflow-saas/memory/runbooks/launch-checklist.md

Launch Day Checklist — Dealix

Last Updated: 2026-04-11 Target: Public SaaS launch in Saudi Arabia

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T-7 Days: Pre-Launch Preparation

Technical Readiness

• All services healthy on production environment
• SSL certificates valid (check: openssl s_client -connect api.dealix.sa:443)
• CDN configured for static assets (frontend build, images, fonts)
• Database backups running hourly with verified restore procedure
• Redis persistence enabled and tested
• Celery workers scaled for expected load (minimum 2 workers)
• Rate limiting active on all public endpoints
• DDoS protection enabled (Cloudflare or equivalent)
• DNS TTL lowered to 60s (for quick failover if needed)
• WebSocket connection verified for real-time features
• Celery Beat scheduler running all periodic tasks
• CORS configured for production domain only

Load Testing

• API endpoints tested at 2x expected concurrent users
• WhatsApp message throughput tested (UltraMSG rate limits verified)
• Database connection pool handles peak load
• Frontend loads within 3 seconds on Saudi mobile networks (STC, Mobily, Zain)
• File upload works for expected attachment sizes (up to 10MB)

Staging Final Validation

• Full user journey tested on staging: signup -> onboard -> create lead -> qualify -> deal -> close
• All AI features tested with Arabic input
• WhatsApp integration sends and receives messages
• Payment flow tested with Stripe test cards
• Email notifications delivered and readable in Arabic

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T-3 Days: Content & Legal

Product: Arabic UI Review

• All pages reviewed for correct RTL layout on desktop
• All pages reviewed for RTL layout on mobile (iPhone Safari, Android Chrome)
• Arabic typography: font size readable, line height comfortable
• Arabic UI reviewed by native speaker for natural phrasing
• Form validation messages display in Arabic
• Error pages (404, 500) have Arabic content
• Loading states and empty states have Arabic text
• Date picker supports Hijri calendar option
• Currency consistently displayed as SAR throughout

Product: Critical Flow Testing

• Signup flow: Email verification, tenant creation, first login
• Onboarding: Register -> first lead -> first message (complete journey)
• Lead management: Create, edit, qualify, convert to deal
• Deal pipeline: Drag-and-drop kanban stages, value tracking, close/loss
• WhatsApp: Send message, receive reply, AI auto-response
• AI Sales Agent: Automated qualification conversation in Arabic
• AI Lead Scoring: Tested with Arabic text input
• CPQ: Quote generation tested with VAT calculation
• Reports: Dashboard KPIs load correctly with real data
• Settings: Team invite, role change, profile update
• PDPL consent: Full consent flow tested end-to-end
• Mobile: All above flows work on mobile browsers
• Industry templates: 3 templates loaded (real estate, healthcare, contracting)

Legal: PDPL Compliance

• Privacy policy published in Arabic at /privacy
• Terms of service published in Arabic at /terms
• Cookie consent banner implemented
• Consent collection points verified on all data entry forms
• Data subject rights page accessible at /data-rights
• PDPL consent purposes documented and match implementation
• Data processing records prepared for SDAIA audit
• Data breach notification procedure documented
• DPO (Data Protection Officer) appointed and contact info published
• Data processing agreement template ready for enterprise tenants

Legal: Business Compliance

• Commercial Registration (CR) number displayed on website
• ZATCA VAT registration number configured
• ZATCA e-invoicing compliance verified for billing
• Payment Terms and Refund Policy published
• Acceptable Use Policy drafted

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T-1 Day: Final Checks

Marketing: Landing Page & Channels

• Landing page live at dealix.sa with Arabic-first content
• English language toggle available
• Pricing page reflects final plans:
  • Starter: SAR 299/month
  • Professional: SAR 799/month
  • Enterprise: Custom pricing
• "Start Free Trial" button works end-to-end
• Social media accounts ready:
  • Twitter/X: @DealixSA
  • LinkedIn: Company page created
  • Instagram: Profile and launch teaser posted
• Launch post drafted in Arabic and English
• Launch email to waitlist drafted and scheduled
• WhatsApp Business profile configured
• Demo video ready (3 min, Arabic)
• First 5 blog posts published (SEO)

Marketing: SEO & Analytics

• Google Analytics / Plausible installed
• robots.txt allows crawling
• sitemap.xml generated
• Open Graph meta tags on all public pages
• Arabic meta descriptions for SEO

Support: Readiness

• Support email configured: support@dealix.sa
• Auto-reply configured in Arabic: "شكرا لتواصلك معنا. سنرد عليك خلال ٤ ساعات عمل"
• WhatsApp support number active with auto-routing
• FAQ page published (Arabic)
• First 48-hour monitoring schedule assigned:
  • Hours 0-12: [Primary on-call engineer]
  • Hours 12-24: [Secondary on-call engineer]
  • Hours 24-48: [Rotating coverage]
• Escalation contacts for critical issues (payment down, data loss, security)
• Known issues document prepared (what to tell users if X happens)

Payment: Stripe Go-Live

• Stripe account switched to Live mode (not Test)
• Live API keys configured in production environment
• Webhook endpoint registered in Stripe Dashboard (production URL)
• Webhook secret updated in production env vars
• Test transaction processed with real card (refund immediately)
• Pricing configured in Stripe Products:
  • Starter: SAR 299/month
  • Professional: SAR 799/month
  • Enterprise: Custom (contact sales)
• Invoice templates customized with Dealix branding and ZATCA QR code
• Tax settings configured for Saudi Arabia (15% VAT)
• Customer portal URL configured for self-service billing
• Cancellation flow tested
• Refund process documented

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Launch Day (T-0)

Morning: Pre-Launch (08:00 AST)

# Final health check
curl -f https://api.dealix.sa/api/v1/health
curl -f https://app.dealix.sa/

# Check all containers running
docker compose ps

# Check database connectivity
docker compose exec backend python3 -c "print('DB OK')"

# Check Redis
docker compose exec redis redis-cli ping

# Check Celery workers
docker compose exec celery-worker celery -A app.workers inspect ping

# Clear any stale caches
docker compose exec redis redis-cli FLUSHDB

• All health checks pass
• Team online in communication channel
• Status page shows "All Systems Operational"
• Sentry dashboard open and monitored

Launch: Go Live (10:00 AST)

• Remove any "Coming Soon" or maintenance mode flags
• Enable signup for all visitors (not just waitlist)
• Publish launch post on social media (Arabic and English)
• Send launch email to waitlist
• Monitor signup funnel in real-time

Launch: First Hour (10:00-11:00 AST)

• Monitor Sentry for new errors (should be zero critical)
• Watch server metrics (CPU < 70%, memory < 80%)
• Monitor database connections (should be within pool limits)
• Check first signups complete onboarding successfully
• Respond to any social media questions/issues immediately

Launch: First Day Monitoring

• Error rate: < 0.1% of requests
• API latency P95: < 500ms
• Signup conversion: track funnel (visit -> signup -> onboard -> first action)
• WhatsApp delivery rate: > 95%
• Support tickets: categorize and prioritize incoming requests

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Post-Launch (T+1 to T+7)

Day 1 Review

• Total signups and conversion rate
• Critical bugs found and fixed
• Support ticket volume and average response time
• Server performance metrics reviewed
• User feedback collected (what they love, what's confusing)

Day 2-3: Stabilization

• Fix any P0/P1 bugs from launch day
• Optimize any slow queries identified in monitoring
• Scale infrastructure if growth exceeds projections
• Follow up personally with first 10 users for feedback
• Publish "thank you" social media post

Day 4-7: Iteration

• Analyze onboarding drop-off points
• Plan quick wins based on user feedback
• Review billing conversion (free trial -> paid)
• Update FAQ based on common support questions
• Write first weekly internal report
• Plan Sprint 1 post-launch based on data

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Emergency Contacts

Role	Name	Phone	Escalation
CTO / On-Call Lead	TBD	+966-5XX-XXX-XXXX	All critical issues
Backend Engineer	TBD	+966-5XX-XXX-XXXX	API, database, workers
Frontend Engineer	TBD	+966-5XX-XXX-XXXX	UI, performance
DevOps	TBD	+966-5XX-XXX-XXXX	Infrastructure, DNS, SSL
Stripe Support	—	—	https://support.stripe.com
UltraMSG Support	—	—	WhatsApp integration issues

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Rollback Decision Tree

Issue detected
    |
    ├── Affects < 5% of users
    |   └── Hotfix in place, no rollback
    |
    ├── Affects payments
    |   └── Immediate rollback + Stripe webhook pause
    |
    ├── Affects data integrity
    |   └── Immediate rollback + DB restore from backup
    |
    ├── Affects WhatsApp messaging
    |   └── Disable AI auto-reply, switch to manual mode, fix forward
    |
    └── Total outage
        └── Full rollback per deployment-checklist.md procedure