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system-prompts-and-models-o.../salesflow-saas/docs/ops/FULL_OPS_LAUNCH_RUNBOOK.md
Claude 59a5ab2a84
feat(dealix): P0 launch completion — marketers page + ops runbooks 
P0.2: Marketers page rewritten from 131-line link hub to 463-line
service sales page with: hero, problem statement, solution, 3
workflows (agency/freelancer/CRM), 3 pricing packages with partner
revenue share, revenue calculator, trust blocks, 8 FAQs, final CTA.
All Calendly links point to live booking page.

P0.5: RAILWAY_ENV_KEYS.md — complete env key reference with source
URLs, cost, effect when missing, verification command. Separates
P0 (GROQ/Google/Sentry/PostHog) from P1 (Moyasar) and P2 (Maps/
SendGrid/WhatsApp/HubSpot).

P0.6: FIRST_5_OUTREACH.md — 5 ready-to-send messages (SaaS founder,
agency owner, real estate, B2B services, referral ask) with Arabic
text, follow-ups at 24h and 72h, opt-out line, lead tracker table.

P0.7: DEMO_BOOKING_RUNBOOK.md — 20-minute demo flow with discovery
questions, live API demo sequence (enrich-tech, route, message),
ROI discussion framework, objection handling, 3 close patterns,
post-demo follow-up template.

P0.8: FULL_OPS_LAUNCH_RUNBOOK.md — daily checklist, payment test
checklist, Moyasar diagnostic steps, outreach/demo/rollback/DB
restore/incident checklists, do-not-touch list, definitions of
launch-ready and revenue-live.

https://claude.ai/code/session_01W1rJthWDkasijTdXCfxVHs
2026-04-25 16:57:19 +00:00

5.6 KiB
Raw Blame History

Dealix — Full Ops Launch Runbook

Version: 1.0.0 Date: 2026-04-25

Launch Status

System Status Evidence
Backend (Railway) LIVE healthz=200, pricing=200, route/message/enrich=200
Landing (dealix.me) LIVE Returns 200
Frontend (Next.js) DEPLOYED Marketers page rewritten as sales page
Manual Payment READY Bank transfer + STC Pay documented
Automated Payment BLOCKED Moyasar returns 502
Outreach Templates READY 5 messages + 60 targets + automation endpoints
Customer Onboarding READY Pilot template + success playbook
Monitoring PARTIAL GitHub Actions healthcheck; Sentry not configured

What Is Live

  • /healthz → 200
  • /api/v1/pricing/plans → 3 plans in SAR
  • /api/v1/prospect/route → rules-based lead classification
  • /api/v1/prospect/message → Arabic message generation
  • /api/v1/prospect/enrich-tech → real tech stack detection
  • /api/v1/automation/email/generate → personalized email + follow-ups
  • /api/v1/automation/compliance/check → compliance gate
  • /api/v1/automation/reply/classify → 12-category reply handler
  • dealix.me → landing page
  • trial-signup.html → lead capture form

What Is Not Live

  • LLM personalization (needs GROQ_API_KEY)
  • Web discovery (needs GOOGLE_SEARCH_API_KEY)
  • PostHog funnel tracking (needs POSTHOG_API_KEY)
  • Sentry error alerting (needs SENTRY_DSN)
  • Moyasar automated checkout (returns 502)
  • HubSpot CRM sync (needs HUBSPOT_API_KEY)
  • Gmail automated send (needs OAuth setup)

Manual Blockers (Sami-Only)

Blocker Action Time Priority
GROQ_API_KEY Add in Railway env Dealix/web 3 min P0
GOOGLE_SEARCH_API_KEY + CX Add in Railway 5 min P0
SENTRY_DSN Add in Railway 3 min P0
POSTHOG_API_KEY + HOST Add in Railway 3 min P0
Send first 5 messages WhatsApp + LinkedIn 30 min P0
Book first demo Calendly Depends on replies P0
Test Moyasar key curl from terminal 5 min P1
Rollback drill SSH to Hetzner Console 15 min P1
DB restore drill SSH to Hetzner Console 15 min P1

Daily Checklist (until first 3 paid clients)

Morning (08:00)

  • Check Railway healthz → 200?
  • Check Sentry for overnight errors (if configured)
  • Review replies from yesterday
  • Classify replies (use /api/v1/automation/reply/classify)
  • Select today's 5-10 outreach targets

Midday (12:00)

  • Send 5 outreach messages (WhatsApp warm + LinkedIn)
  • Follow up on Day +2 / +5 leads
  • Respond to all positive replies within 2 hours
  • Book demos for interested prospects

Afternoon (16:00)

  • Run demos (if scheduled)
  • Send pilot offers to demo'd prospects
  • Publish 1 LinkedIn/X post

Evening (20:00)

  • Update lead tracker
  • Count: sent / replied / demo'd / offered / paid
  • Plan tomorrow's targets
  • Handle late replies

Payment Test Checklist (for Sami)

Manual Payment Test

  1. Ask a friend to transfer 1 SAR via bank or STC Pay
  2. Verify receipt in bank app
  3. Mark test as passed
  4. This is your production payment path until Moyasar works

Moyasar Diagnostic

  1. Open dashboard.moyasar.com
  2. Check Account Status (Active? Pending? Suspended?)
  3. Check API Keys → is sk_live_ the current key?
  4. Test from terminal: 
    curl -u "sk_live_YOUR_KEY:" https://api.moyasar.com/v1/invoices \
  -d "amount=100" -d "currency=SAR"
  5. If "authentication_error" → key mismatch, regenerate
  6. If "account_inactive" → complete KYC
  7. If success → Railway env has whitespace, re-paste carefully

Outreach Checklist

  • 5 warm WhatsApp messages sent (from FIRST_5_OUTREACH.md)
  • 1 LinkedIn founder post published
  • 1 LinkedIn DM to agency partner
  • All follow-ups current (no lead older than 3 days without follow-up)
  • Tracker updated with today's activity

Demo Checklist

  • Prospect's website reviewed
  • enrich-tech run on their domain
  • 20-minute demo completed per DEMO_BOOKING_RUNBOOK.md
  • Follow-up sent same day
  • Pilot offer sent if positive

Rollback Checklist (if something breaks)

  1. Railway → Deployments → click previous green deployment → Redeploy
  2. If Railway is down: Hetzner Console → systemctl restart dealix-api
  3. If DB corrupted: restore from Railway Postgres auto-backup
  4. If code breaks: git revert HEAD && git push origin main

DB Restore Checklist

  1. Railway Postgres has automatic daily backups
  2. Railway → Postgres service → Backups → Restore
  3. After restore: verify /api/v1/dashboard/metrics returns data

Incident Checklist

  1. Check Railway logs → identify error
  2. If 502/503: restart deployment
  3. If code bug: revert last commit
  4. If env issue: check Variables tab
  5. If DNS: check GoDaddy/Cloudflare
  6. Notify any active pilot clients if downtime > 30 minutes

Do Not Touch List

  • Do NOT add new LLM providers
  • Do NOT rebuild dashboard
  • Do NOT start v3.1
  • Do NOT implement Temporal/LangGraph/Qdrant
  • Do NOT build voice/webchat/mobile
  • Do NOT expand to UAE/Egypt
  • Do NOT hire before 3 paid clients
  • Do NOT spend on ads before manual outreach proves conversion

Definition of Launch-Ready

All of these must be true:

  • Railway healthz=200
  • 4 env keys added (GROQ, GOOGLE, SENTRY, POSTHOG)
  • 5+ outreach messages sent
  • 1+ demo booked
  • Manual payment path tested (1 SAR friend test)

Definition of Revenue-Live

All of the above, plus:

  • 1+ pilot payment received (499 SAR)
  • 1+ customer onboarded
  • 1+ daily report sent to customer