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system-prompts-and-models-o.../dealix/docs/ops/LEAD_MACHINE_TOOLING.md
Sami Assiri f79c69ff25 ci(dealix): root GitHub workflows, ai-company track, full Dealix API tree 
Made-with: Cursor
2026-05-01 14:03:52 +03:00

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Dealix Lead Machine — Tooling Stack

The lead machine has 4 layers. Each layer activates by adding the env var to Railway.

Layer 1 — Required for production

Env var Purpose Fallback if missing
DATABASE_URL Postgres for lead graph + queue endpoints return skipped_db_unreachable
GOOGLE_SEARCH_API_KEY + GOOGLE_SEARCH_CX Web discovery + ICP discovery static (empty) results
GROQ_API_KEY LLM for prospector + reply classifier rules-only mode
SENTRY_DSN Error monitoring no observability

Layer 2 — Lead discovery power

Env var Unlocks Chain priority
GOOGLE_MAPS_API_KEY Google Places — local Saudi sectors (clinics, real-estate, training, agencies) 1st in MapsProvider
TAVILY_API_KEY Agent-grade search with summaries 2nd in SearchProvider
FIRECRAWL_API_KEY Markdown crawler with dynamic content 1st in CrawlerProvider
HUNTER_API_KEY Domain → public B2B emails + verification 1st in EmailIntelProvider
ABSTRACT_API_KEY Email verification (no domain search) 2nd in EmailIntelProvider

Layer 3 — Channels

Env var Channel
SENDGRID_API_KEY + SENDGRID_INBOUND_SECRET Inbound email parser
WHATSAPP_PROVIDER, WHATSAPP_* WhatsApp BSP for inbound
META_APP_SECRET + META_PAGE_ACCESS_TOKEN Meta Lead Forms
GOOGLE_LEAD_FORM_WEBHOOK_KEY Google Lead Forms webhook

Layer 4 — Later (after first revenue)

Env var Purpose
WAPPALYZER_API_KEY Tech detection breadth
SERPAPI_API_KEY Backup search/maps
APIFY_TOKEN Backup local discovery

Activation order

  1. Fix DATABASE_URL — without it nothing persists.
  2. Add GOOGLE_SEARCH_API_KEY + GOOGLE_SEARCH_CX — unlocks ICP discovery.
  3. Add GROQ_API_KEY — unlocks LLM-quality messages.
  4. Add SENTRY_DSN — catch errors before customers do.
  5. Add GOOGLE_MAPS_API_KEY — unlocks the local Saudi engine (highest ROI sectors).
  6. After first paying pilot: FIRECRAWL_API_KEY or HUNTER_API_KEY.
  7. After 3 customers: channel APIs (SendGrid + WhatsApp BSP).

Endpoints touching each layer

Layer 1 (DB + LLM + CSE + Sentry)
  /api/v1/data/import (+ normalize / dedupe / enrich / report)
  /api/v1/leads/discover/web
  /api/v1/prospect/discover (LLM)
  /api/v1/leads (intake pipeline)

Layer 2 (Maps + Crawler + EmailIntel)
  /api/v1/leads/discover/local
  /api/v1/leads/enrich/full
  /api/v1/leads/enrich/batch
  /api/v1/data/import/{id}/enrich

Layer 3 (Channels)
  /api/v1/integrations/google-lead-form
  /api/v1/integrations/meta-lead-form
  /api/v1/inbound/email
  /api/v1/inbound/whatsapp
  /api/v1/outreach/queue
  /api/v1/outreach/prepare-from-data

Verifying the chain

GET /api/v1/prospect/search-diag

Returns tier1_ready and tier2_ready booleans plus per-key set/unset state. Treat it as the canonical pre-flight check before claiming a deploy is live.