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168 lines
3.9 KiB
Markdown
168 lines
3.9 KiB
Markdown
# 🌅 Dealix — Daily Operating Loop
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**Run this every Sun-Thu. 3-4 focused hours.**
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---
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## Morning (8:00 - 11:00)
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### 8:00 — Systems Check (10 min)
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- [ ] GitHub Actions healthcheck passing? (last run within 15 min)
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- [ ] web-dealix.up.railway.app/healthz returns 200 in browser?
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- [ ] Any email notifications from Sami's accounts (payments, replies)?
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### 8:15 — Pipeline Review (15 min)
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- [ ] Open `docs/ops/pipeline_tracker.csv`
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- [ ] Find all rows where `next_followup` ≤ today
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- [ ] Move any paid → onboarding list
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### 8:30 — Today's outreach batch (2 hours)
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- [ ] Open `docs/ops/launch_content_queue.md`
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- [ ] Send 5 LinkedIn DMs (from priority leads 1-50)
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- [ ] Send 5 follow-ups (Day +2/+5/+10)
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- [ ] Send 2 agency partner messages
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- [ ] Update tracker with `sent_at` for each
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---
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## Midday (11:00 - 14:00)
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### 11:00 — Reply Handling (continuous)
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- [ ] Respond to every reply within 30 min during business hours
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- [ ] Book demos via Calendly link
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- [ ] Log "Replied" → "Demo Booked" in tracker
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### 12:00 — Demos (if booked)
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- [ ] Pre-read the prospect 10 min before call
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- [ ] Follow demo script from `docs/sales-kit/dealix_demo_script_30min.md`
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- [ ] Always end with Pilot offer (1 SAR via manual invoice until Moyasar active)
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- [ ] Post-demo: send Moyasar hosted invoice or bank details from `MANUAL_PAYMENT_SOP.md`
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### 13:00 — Payment check
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- [ ] Check bank for new transfers
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- [ ] Check STC Pay notifications
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- [ ] If payment received: update tracker + start onboarding
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---
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## Afternoon (14:00 - 17:00)
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### 14:00 — Content (if M/W/F)
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- [ ] Publish 1 post from `launch_content_queue.md`
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- [ ] Engage with 10 target accounts (comment, like)
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### 15:00 — Partner motion
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- [ ] Send 2-3 agency DMs
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- [ ] Respond to any partner inquiries
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- [ ] Update partner tracker column
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### 16:00 — Tomorrow prep
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- [ ] Which 10 leads tomorrow?
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- [ ] Research + personalize messages
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- [ ] Calendar block demos
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---
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## Evening (17:00 - 18:00)
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### 17:00 — Daily Scoreboard
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Write this in a Google Sheet or here:
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```
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Date: ____
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INPUTS
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Leads contacted: __
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Follow-ups sent: __
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Agency DMs: __
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Content posts: __
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RESPONSES
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Positive replies: __
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Demos booked: __
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Demos completed: __
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REVENUE
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Pilots started: __
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Payments received: __
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New MRR: __ SAR
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Total cumulative: __ SAR
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LEARNING
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Best channel today: __
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Biggest blocker: __
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Change for tomorrow: __
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```
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### 17:30 — Improve
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- [ ] Any message that got 0 replies in 10 sends? Rewrite.
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- [ ] Any message that got multiple replies? Double down.
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### 18:00 — STOP
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Close laptop. Recovery = strategy.
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---
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## Weekly (Friday afternoon)
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- [ ] Review total funnel metrics
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- [ ] Kill weak segments
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- [ ] Double down on best segment
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- [ ] Update landing copy if objections repeat
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- [ ] Update `FOLLOW_UP_CADENCE.md` based on what's working
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- [ ] Plan next week's 50 leads
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---
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## 7-Day Target
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| Day | Touches | Follow-ups | Demos | Paid |
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|-----|---------|-----------|-------|------|
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| 1 | 10 | 0 | 0 | 0 |
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| 2 | 10 | 3 | 0 | 0 |
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| 3 | 10 | 3 | 1-2 | 0 |
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| 4 | 10 | 5 | 1-2 | 0 |
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| 5 | 10 | 5 | 2 | 0-1 |
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| 6 | 5 (partial Fri) | 5 | 1 | 0-1 |
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| 7 | Off | 0 | 0 | 0 |
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| **Week** | **55** | **21** | **5-7** | **0-2** |
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**Week 1 realistic outcome:** 1-2 pilots signed, 0-1 paid (pending Moyasar).
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---
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## 30-Day Target
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- 250 touches
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- 100 follow-ups
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- 20-25 demos
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- 5-10 pilots
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- 2-3 paid customers (after Moyasar active)
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- 1 agency partner signed
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- 500+ LinkedIn followers gained
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---
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## 90-Day Target (Stage 3 exit)
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- 750 touches
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- 60-80 demos
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- 25-30 pilots
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- 10-15 paid customers (realistic)
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- 3-5 agency partners
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- First referral won
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- First case study published
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- First $10K+ MRR
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---
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## Bottleneck Signals
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Watch for:
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- Reply rate < 2% → rewrite opening
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- Demo booking rate < 20% from replies → shorten ask
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- Demo show rate < 60% → add 24h confirmation
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- Close rate < 10% → fix demo script or pricing
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- Payment completion < 60% → simplify checkout (once Moyasar active)
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Fix narrowest funnel point first.
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