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105 lines
3.1 KiB
Markdown
105 lines
3.1 KiB
Markdown
# Pricing Guide | دليل الأسعار
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## 💰 Default pricing tiers
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All tiers are configurable via `.env` — see `PRICING_*` variables.
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### 🇸🇦 Saudi Arabia (primary market)
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| Offering | Range |
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| --- | --- |
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| Setup fee (one-time) | **12,000 – 40,000 SAR** |
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| Monthly retainer | **3,000 – 12,000 SAR** |
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| Discovery workshop (2 days) | 8,000 – 15,000 SAR |
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| Proof-of-concept (2–4 weeks) | 25,000 – 60,000 SAR |
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### 🌍 GCC (UAE, Kuwait, Bahrain, Qatar, Oman)
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| Offering | Range |
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| --- | --- |
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| Setup fee | **15,000 – 50,000 SAR-equivalent** |
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| Monthly retainer | **4,000 – 15,000 SAR-equivalent** |
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### 🌐 Global SMB
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| Offering | Range |
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| --- | --- |
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| Setup fee | **$3,000 – $10,000** |
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| Monthly retainer | **$800 – $3,000** |
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---
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## 🏷️ How regional pricing is applied
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`ProposalAgent._pricing_for_region()` inspects the lead's `region` field and returns the appropriate tier:
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```python
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# integrations/saudi_market.py::region_tier() mapping:
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"Saudi Arabia" → saudi tier
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"UAE", "Kuwait", "Bahrain", "Qatar", "Oman" → gcc tier
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anything else → global tier
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```
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Override via `.env`:
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```dotenv
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PRICING_SA_SETUP_MIN=15000
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PRICING_SA_SETUP_MAX=50000
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PRICING_SA_RETAINER_MIN=4000
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PRICING_SA_RETAINER_MAX=15000
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```
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---
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## 📊 Positioning guidelines
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Based on lead Fit tier (computed by `ICPMatcherAgent`):
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| Tier | Score | Positioning |
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| --- | --- | --- |
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| **A** (hot) | ≥ 0.80 | Premium tier, emphasize outcomes over cost |
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| **B** (warm) | 0.60 – 0.79 | Mid-range, emphasize ROI + time-to-value |
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| **C** (cold) | 0.40 – 0.59 | Entry-level offer, workshop-first |
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| **D** | < 0.40 | Nurture sequence, no proposal |
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---
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## 💡 Common offerings
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### Setup engagements (one-time)
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1. **AI Readiness Assessment** (1 week) — current state audit + roadmap
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2. **Discovery Workshop** (2 days) — identify use-cases, prioritize ROI
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3. **Proof of Concept** (2–4 weeks) — build one use-case end-to-end
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4. **Full Integration** (4–8 weeks) — deploy into production
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5. **Training & Enablement** (1 week) — knowledge transfer
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### Retainer offerings (monthly)
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1. **Managed AI Ops** — monitoring, optimization, incident response
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2. **Continuous Development** — ongoing feature work at a fixed monthly rate
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3. **Advisory Retainer** — AI strategy + architectural guidance
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---
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## 📜 Sample proposal line-items (SAR)
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| Line item | Starter | Growth | Enterprise |
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| --- | --- | --- | --- |
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| Discovery workshop | 8,000 | 12,000 | included |
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| ICP + lead funnel setup | 12,000 | 20,000 | 30,000 |
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| WhatsApp automation | 6,000 | 10,000 | 15,000 |
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| HubSpot integration | 5,000 | 8,000 | 12,000 |
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| Custom Arabic LLM tuning | — | 15,000 | 25,000 |
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| Monthly retainer | 3,000 | 7,000 | 12,000 |
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---
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## ⚖️ Pricing philosophy
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- **Value-based for enterprise** — tie price to measurable business outcomes
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- **Fixed-price for SMB** — predictable, easy to approve
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- **Always in the client's currency mentally** — SAR first for Saudi, USD for global
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- **Show 3 tiers** in every proposal (price anchoring)
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- **Never discount the retainer** — discount setup fee if you must
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