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Targeting & Acquisition OS (16 modules) — نظام الاستهداف الذكي - account_finder: account-first targeting; 12 buying signals; deterministic 10-25 accounts per (sector, city) - buyer_role_mapper: 14 buyer roles + sector-specific buying-committee maps + role-based Arabic angles - contact_source_policy: 12 sources (crm_customer→opt_out) with risk_score, channels-allowed, retention guidance, lawful_basis - contactability_matrix: 5 action modes (suggest_only/draft_only/approval_required/approved_execute/blocked); opt-out always blocked - linkedin_strategy: Lead Forms + Ads + manual ONLY; linkedin_do_not_do() locks scrape/auto-DM/auto-connect/extensions - email_strategy: drafts + unsubscribe footer + domain-pacing (fresh/warmed/trusted/damaged) + spam-trigger risk - whatsapp_strategy: opt-in only; rejects cold + risky phrases; opt-in template requires explicit purpose+company+unsubscribe - social_strategy: official APIs only; listening + drafts; no auto-publish - outreach_scheduler: day-by-day plans + daily limits + opt-out enforcement - reputation_guard: bounce/complaint/opt-out thresholds → healthy/watch/pause + recovery actions per channel - daily_autopilot: Arabic brief + 7 today actions + EOD report - acquisition_scorecard: pipeline + meetings + risks + productivity_score - self_growth_mode: 5 ICP focuses for Dealix; daily brief + monthly targets - free_diagnostic: Free Growth Diagnostic (3 ops + msg + risk + plan) → paid pilot recommendation - contract_drafts: Pilot/DPA/Referral/Agency/SOW outlines (legal_review_required, PDPL-aware) - service_offers: 7 targeting-tier offers + recommend by customer-type Service Tower (8 modules) — برج الخدمات الذاتية (12 productized services) - service_catalog: 12 services with target_customer/outcome/inputs/workflow/deliverables/pricing/risk/proof/upgrade - service_wizard: deterministic recommend (agency→partner; list→list_intelligence; founder→self_growth; CEO→exec_brief; budget≥2999→growth_os; default→first_10) - mission_templates: workflow steps with approval gates + linked growth missions - pricing_engine: SAR quotes scaled by company_size×urgency×channels_count + setup_fee + monthly_offer - deliverables: client report outline + proof pack template + operator checklist (no live actions) - service_scorecard: 0..100 score from drafts/replies/meetings/pipeline/CSAT - whatsapp_ceo_control: daily brief, approval cards (≤3 buttons), risk alerts, EOD reports - upgrade_paths: deterministic next-service recommendation + Arabic upsell messages Service Excellence OS (8 modules) — مصنع الخدمات الممتازة - feature_matrix: 12 must-have features per service + advanced/premium/future tiers - service_scoring: 10-dimension excellence score (clarity, speed_to_value, automation, compliance, proof, upsell, uniqueness, scalability, ops_daily, proof_data) → launch_ready/beta_only/needs_work - quality_review: 4 gates (proof / approval / pricing / channels) + status verdict; review_service_before_launch and review/all - competitor_gap: 7 competitor categories (CRM, WhatsApp tools, email assistants, LinkedIn tools, agencies, revenue intelligence, generic AI) + Dealix advantages + do-not-copy - proof_metrics: required metrics + ROI estimate (pipeline_x + closed_won_x) + Arabic summary - research_lab: monthly brief + feature hypotheses + top-3 experiments + monthly review - service_improvement_backlog: feedback→backlog conversion + impact/effort prioritization + weekly improvements - launch_package: landing outline + sales script + 12-min demo script + 5-day onboarding checklist Routers (3 new) — 62 endpoints - /api/v1/targeting/* — 20 endpoints (accounts, buying-committee, contacts, uploaded-list, outreach, daily-autopilot, self-growth, reputation, linkedin, drafts, free-diagnostic, services, contracts) - /api/v1/services/* — 20 endpoints (catalog, recommend, intake, start, workflow, deliverables, proof-pack, quote, setup-fee, monthly-offer, scorecard, upgrade-path, ceo daily-brief/approval-card/risk-alert/EOD) - /api/v1/service-excellence/* — 22 endpoints (feature-matrix, score, quality-review, review/all, proof-metrics, roi-estimate, gap-analysis, research-brief, hypotheses, experiments, monthly-review, backlog, weekly-improvements, launch-package, landing/sales/demo/onboarding) Tests (3 new files, 105 tests) - test_targeting_os: 47 tests (Arabic accounts, buying committees, opt-out blocked, cold WA blocked, LinkedIn no-scraping, email unsubscribe, WA risk, outreach plan, reputation guard, self-growth, contracts, scorecard) - test_service_tower: 38 tests (12+ services, all have pricing/proof/deliverables/approval, wizard recommendations, workflow includes approval, quote scales, CEO cards ≤3 buttons, no live send) - test_service_excellence: 33 tests (feature matrix, score returns status, ALL services pass quality gates, ROI x-multiples, 7 competitor categories, hypotheses+experiments, backlog conversion, launch package complete, demo=12min) Docs (3 new + 1 updated) - TARGETING_ACQUISITION_OS.md (Arabic) - SERVICE_TOWER_STRATEGY.md (Arabic) - SERVICE_EXCELLENCE_OS.md (Arabic) - DEALIX_100_PERCENT_LAUNCH_PLAN.md — added §36 Targeting OS + §37 Service Tower + §38 Service Excellence + §39 Landing Pages Landing pages (4 new, RTL Arabic) - services.html — 3 doors + 12 productized services - free-diagnostic.html — free growth diagnostic - first-10-opportunities.html — kill feature - agency-partner.html — agency partner program Test results - 105/105 new tests pass - Full suite: 768 passed, 2 skipped - 0 existing tests broken Safety + integration with previous layers - Targeting OS uses contactability_matrix → ALL contacts gated before any send - Service Tower's workflow includes approval gate; ALL services live_send_allowed=False - Service Excellence quality_review BLOCKS launch on missing proof/approval/pricing/unsafe channels - linkedin_do_not_do() encodes 8 explicit prohibitions (scraping/auto-DM/auto-connect/extensions) - whatsapp_do_not_do() blocks cold sends + group scraping - Contracts always: legal_review_required=True, not_legal_advice=True, PDPL sections present - Self-Growth Mode lets Dealix target its OWN ICP using the same approval-first pipeline Co-Authored-By: Claude Opus 4.7 (1M context) <noreply@anthropic.com>
80 lines
3.2 KiB
Python
80 lines
3.2 KiB
Python
"""Competitor gap analysis — لا scraping، فقط مقارنة structural بفئات معروفة."""
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from __future__ import annotations
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from typing import Any
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from auto_client_acquisition.service_tower import get_service
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# Categories Dealix competes against. Strengths/limits are public knowledge.
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COMPETITOR_CATEGORIES: dict[str, dict[str, list[str]]] = {
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"crm": {
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"strengths": ["تخزين بيانات", "pipeline tracking", "تكاملات واسعة"],
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"limits": ["ينتظر إدخال يدوي", "لا يقرر ما تفعل اليوم",
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"غير مصمم للسوق العربي"],
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},
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"whatsapp_tools": {
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"strengths": ["إرسال جماعي", "templates", "broadcast"],
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"limits": ["لا approval-first", "لا proof", "خطر PDPL"],
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},
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"email_assistant": {
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"strengths": ["كتابة أسرع", "تكامل Gmail/Outlook"],
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"limits": ["لا يحول الإيميل لـ pipeline", "لا proof", "عام غير عربي"],
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},
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"linkedin_tools": {
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"strengths": ["إيجاد leads"],
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"limits": ["كثير منها يخالف ToS", "auto-DM يوقف الحسابات",
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"لا يحترم PDPL"],
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},
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"agency": {
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"strengths": ["خبرة بشرية", "علاقات سوق"],
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"limits": ["لا تتوسع", "غير قابلة للتكرار", "تعتمد على الفريق"],
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},
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"revenue_intelligence": {
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"strengths": ["تحليل المكالمات", "deal scoring"],
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"limits": ["تبدأ بعد الـcall", "لا يصنع pipeline من الصفر"],
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},
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"generic_ai_agent": {
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"strengths": ["مرن", "يكتب أي شيء"],
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"limits": ["بدون سياق شركة", "بدون proof", "بدون امتثال محلي"],
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},
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}
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def compare_against_categories(service_id: str) -> dict[str, Any]:
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"""Compare a Dealix service against generic competitor categories."""
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s = get_service(service_id)
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if s is None:
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return {"error": f"unknown service: {service_id}"}
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dealix_advantages = [
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"موجّه للسوق السعودي بالعربية الطبيعية.",
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"Approval-first — لا يضرّ سمعة العميل.",
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"Proof Pack شهري قابل للقياس.",
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"Multi-channel orchestration بـ سياسة موحدة.",
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"Self-improving Curator يحسّن الرسائل أسبوعياً.",
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"PDPL-aware من اليوم الأول.",
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]
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gaps_to_close: list[str] = []
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if "growth_os" not in service_id:
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gaps_to_close.append("Daily autopilot كامل (متاح في Growth OS).")
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if service_id == "free_growth_diagnostic":
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gaps_to_close.append("Proof Pack حقيقي بعد 30 يوم.")
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do_not_copy = [
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"auto-DM على LinkedIn (مخالف).",
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"scraping ضد ToS.",
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"وعود بنتائج مضمونة.",
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"مفاتيح API غير محمية في الواجهة.",
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]
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return {
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"service_id": service_id,
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"service_name_ar": s.name_ar,
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"competitor_categories": COMPETITOR_CATEGORIES,
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"dealix_advantages_ar": dealix_advantages,
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"gaps_to_close_ar": gaps_to_close,
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"do_not_copy_ar": do_not_copy,
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}
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