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Targeting & Acquisition OS (16 modules) — نظام الاستهداف الذكي - account_finder: account-first targeting; 12 buying signals; deterministic 10-25 accounts per (sector, city) - buyer_role_mapper: 14 buyer roles + sector-specific buying-committee maps + role-based Arabic angles - contact_source_policy: 12 sources (crm_customer→opt_out) with risk_score, channels-allowed, retention guidance, lawful_basis - contactability_matrix: 5 action modes (suggest_only/draft_only/approval_required/approved_execute/blocked); opt-out always blocked - linkedin_strategy: Lead Forms + Ads + manual ONLY; linkedin_do_not_do() locks scrape/auto-DM/auto-connect/extensions - email_strategy: drafts + unsubscribe footer + domain-pacing (fresh/warmed/trusted/damaged) + spam-trigger risk - whatsapp_strategy: opt-in only; rejects cold + risky phrases; opt-in template requires explicit purpose+company+unsubscribe - social_strategy: official APIs only; listening + drafts; no auto-publish - outreach_scheduler: day-by-day plans + daily limits + opt-out enforcement - reputation_guard: bounce/complaint/opt-out thresholds → healthy/watch/pause + recovery actions per channel - daily_autopilot: Arabic brief + 7 today actions + EOD report - acquisition_scorecard: pipeline + meetings + risks + productivity_score - self_growth_mode: 5 ICP focuses for Dealix; daily brief + monthly targets - free_diagnostic: Free Growth Diagnostic (3 ops + msg + risk + plan) → paid pilot recommendation - contract_drafts: Pilot/DPA/Referral/Agency/SOW outlines (legal_review_required, PDPL-aware) - service_offers: 7 targeting-tier offers + recommend by customer-type Service Tower (8 modules) — برج الخدمات الذاتية (12 productized services) - service_catalog: 12 services with target_customer/outcome/inputs/workflow/deliverables/pricing/risk/proof/upgrade - service_wizard: deterministic recommend (agency→partner; list→list_intelligence; founder→self_growth; CEO→exec_brief; budget≥2999→growth_os; default→first_10) - mission_templates: workflow steps with approval gates + linked growth missions - pricing_engine: SAR quotes scaled by company_size×urgency×channels_count + setup_fee + monthly_offer - deliverables: client report outline + proof pack template + operator checklist (no live actions) - service_scorecard: 0..100 score from drafts/replies/meetings/pipeline/CSAT - whatsapp_ceo_control: daily brief, approval cards (≤3 buttons), risk alerts, EOD reports - upgrade_paths: deterministic next-service recommendation + Arabic upsell messages Service Excellence OS (8 modules) — مصنع الخدمات الممتازة - feature_matrix: 12 must-have features per service + advanced/premium/future tiers - service_scoring: 10-dimension excellence score (clarity, speed_to_value, automation, compliance, proof, upsell, uniqueness, scalability, ops_daily, proof_data) → launch_ready/beta_only/needs_work - quality_review: 4 gates (proof / approval / pricing / channels) + status verdict; review_service_before_launch and review/all - competitor_gap: 7 competitor categories (CRM, WhatsApp tools, email assistants, LinkedIn tools, agencies, revenue intelligence, generic AI) + Dealix advantages + do-not-copy - proof_metrics: required metrics + ROI estimate (pipeline_x + closed_won_x) + Arabic summary - research_lab: monthly brief + feature hypotheses + top-3 experiments + monthly review - service_improvement_backlog: feedback→backlog conversion + impact/effort prioritization + weekly improvements - launch_package: landing outline + sales script + 12-min demo script + 5-day onboarding checklist Routers (3 new) — 62 endpoints - /api/v1/targeting/* — 20 endpoints (accounts, buying-committee, contacts, uploaded-list, outreach, daily-autopilot, self-growth, reputation, linkedin, drafts, free-diagnostic, services, contracts) - /api/v1/services/* — 20 endpoints (catalog, recommend, intake, start, workflow, deliverables, proof-pack, quote, setup-fee, monthly-offer, scorecard, upgrade-path, ceo daily-brief/approval-card/risk-alert/EOD) - /api/v1/service-excellence/* — 22 endpoints (feature-matrix, score, quality-review, review/all, proof-metrics, roi-estimate, gap-analysis, research-brief, hypotheses, experiments, monthly-review, backlog, weekly-improvements, launch-package, landing/sales/demo/onboarding) Tests (3 new files, 105 tests) - test_targeting_os: 47 tests (Arabic accounts, buying committees, opt-out blocked, cold WA blocked, LinkedIn no-scraping, email unsubscribe, WA risk, outreach plan, reputation guard, self-growth, contracts, scorecard) - test_service_tower: 38 tests (12+ services, all have pricing/proof/deliverables/approval, wizard recommendations, workflow includes approval, quote scales, CEO cards ≤3 buttons, no live send) - test_service_excellence: 33 tests (feature matrix, score returns status, ALL services pass quality gates, ROI x-multiples, 7 competitor categories, hypotheses+experiments, backlog conversion, launch package complete, demo=12min) Docs (3 new + 1 updated) - TARGETING_ACQUISITION_OS.md (Arabic) - SERVICE_TOWER_STRATEGY.md (Arabic) - SERVICE_EXCELLENCE_OS.md (Arabic) - DEALIX_100_PERCENT_LAUNCH_PLAN.md — added §36 Targeting OS + §37 Service Tower + §38 Service Excellence + §39 Landing Pages Landing pages (4 new, RTL Arabic) - services.html — 3 doors + 12 productized services - free-diagnostic.html — free growth diagnostic - first-10-opportunities.html — kill feature - agency-partner.html — agency partner program Test results - 105/105 new tests pass - Full suite: 768 passed, 2 skipped - 0 existing tests broken Safety + integration with previous layers - Targeting OS uses contactability_matrix → ALL contacts gated before any send - Service Tower's workflow includes approval gate; ALL services live_send_allowed=False - Service Excellence quality_review BLOCKS launch on missing proof/approval/pricing/unsafe channels - linkedin_do_not_do() encodes 8 explicit prohibitions (scraping/auto-DM/auto-connect/extensions) - whatsapp_do_not_do() blocks cold sends + group scraping - Contracts always: legal_review_required=True, not_legal_advice=True, PDPL sections present - Self-Growth Mode lets Dealix target its OWN ICP using the same approval-first pipeline Co-Authored-By: Claude Opus 4.7 (1M context) <noreply@anthropic.com>
121 lines
5.2 KiB
Python
121 lines
5.2 KiB
Python
"""Feature matrix per service — must_have / advanced / premium / future."""
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from __future__ import annotations
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from typing import Any
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from auto_client_acquisition.service_tower import get_service
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# 12 must-have features every premium Dealix service should ship with.
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DEFAULT_MUST_HAVE: tuple[dict[str, object], ...] = (
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{"name_ar": "Self-Serve Intake", "value_ar": "العميل يبدأ بدون مكالمة.",
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"complexity": 2, "risk": 1, "proof_metric": "intake_completion_rate"},
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{"name_ar": "AI Recommendation",
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"value_ar": "النظام يوصي بالخدمة المناسبة من إجابات بسيطة.",
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"complexity": 3, "risk": 2, "proof_metric": "wizard_acceptance_rate"},
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{"name_ar": "Data Quality Check",
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"value_ar": "لا يستخدم بيانات سيئة.",
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"complexity": 3, "risk": 4, "proof_metric": "data_quality_score"},
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{"name_ar": "Contactability / Risk Gate",
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"value_ar": "يمنع التواصل الخطر تلقائياً.",
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"complexity": 4, "risk": 8, "proof_metric": "risks_blocked"},
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{"name_ar": "Channel Strategy",
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"value_ar": "يختار القناة الأفضل لكل contact.",
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"complexity": 4, "risk": 5, "proof_metric": "channel_success_rate"},
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{"name_ar": "Arabic Contextual Drafting",
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"value_ar": "رسائل سعودية، ليست ترجمة.",
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"complexity": 5, "risk": 3, "proof_metric": "saudi_tone_score"},
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{"name_ar": "Approval Cards",
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"value_ar": "CEO/Growth Manager يوافق من واتساب.",
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"complexity": 3, "risk": 2, "proof_metric": "approval_rate"},
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{"name_ar": "Execution Mode",
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"value_ar": "draft/export/approved فقط — لا live بدون env flag.",
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"complexity": 3, "risk": 9, "proof_metric": "live_send_violations"},
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{"name_ar": "Proof Pack",
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"value_ar": "تقرير قيمة محسوب.",
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"complexity": 4, "risk": 1, "proof_metric": "proof_pack_delivered"},
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{"name_ar": "Learning Loop",
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"value_ar": "يتعلم من Accept/Skip/Edit.",
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"complexity": 5, "risk": 2, "proof_metric": "accept_rate_30d"},
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{"name_ar": "Upsell Path",
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"value_ar": "يقود للخدمة الأعلى.",
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"complexity": 2, "risk": 1, "proof_metric": "upsell_conversion_rate"},
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{"name_ar": "Service Score",
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"value_ar": "يقيس نجاح الخدمة نفسها.",
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"complexity": 3, "risk": 1, "proof_metric": "service_excellence_score"},
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)
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# Service-specific premium features.
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_PREMIUM_BY_SERVICE: dict[str, list[dict[str, object]]] = {
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"growth_os_monthly": [
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{"name_ar": "Daily Autopilot", "value_ar": "تشغيل ذاتي يومي.",
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"complexity": 6, "risk": 4, "proof_metric": "daily_decisions_made"},
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{"name_ar": "Revenue Leak Detector",
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"value_ar": "كشف التسريبات تلقائياً.",
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"complexity": 5, "risk": 2, "proof_metric": "leaks_detected"},
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{"name_ar": "Founder Shadow Board",
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"value_ar": "موجز أسبوعي مركّب.",
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"complexity": 4, "risk": 1, "proof_metric": "weekly_briefs_delivered"},
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],
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"agency_partner_program": [
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{"name_ar": "Co-Branded Proof Pack", "value_ar": "Proof بعلامة الوكالة.",
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"complexity": 4, "risk": 2, "proof_metric": "co_branded_proofs"},
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{"name_ar": "Revenue Share Dashboard",
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"value_ar": "لوحة مشاركة الإيرادات.",
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"complexity": 5, "risk": 3, "proof_metric": "agency_revenue_sar"},
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],
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}
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def build_feature_matrix(service_id: str) -> dict[str, Any]:
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"""Build the full feature matrix for a service."""
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s = get_service(service_id)
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if s is None:
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return {"error": f"unknown service: {service_id}"}
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must_have = [dict(f) for f in DEFAULT_MUST_HAVE]
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premium = list(_PREMIUM_BY_SERVICE.get(service_id, []))
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return {
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"service_id": service_id,
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"service_name_ar": s.name_ar,
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"must_have": must_have,
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"advanced": premium,
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"premium": premium,
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"future": [],
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"total_features": len(must_have) + len(premium),
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}
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def classify_features(service_id: str) -> dict[str, list[str]]:
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"""Classify a service's features into tiers."""
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matrix = build_feature_matrix(service_id)
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if "error" in matrix:
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return {}
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return {
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"must_have": [str(f["name_ar"]) for f in matrix["must_have"]],
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"advanced": [str(f["name_ar"]) for f in matrix["advanced"]],
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"premium": [str(f["name_ar"]) for f in matrix["premium"]],
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}
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def recommend_missing_features(service_id: str) -> list[dict[str, Any]]:
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"""Recommend features the service may be missing."""
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matrix = build_feature_matrix(service_id)
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if "error" in matrix:
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return []
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# If the service has fewer than 12 must-haves, suggest the rest.
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if len(matrix["must_have"]) >= 12:
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return []
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return [{"name_ar": "Add to advanced tier",
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"rationale_ar": "خدمة قوية تستفيد من ميزات advanced."}]
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def prioritize_features(features: list[dict[str, Any]]) -> list[dict[str, Any]]:
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"""Order features by (lower complexity, lower risk, higher impact)."""
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return sorted(
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features,
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key=lambda f: (
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int(f.get("complexity", 9)),
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int(f.get("risk", 9)),
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),
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)
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