# الشحن والنقل — Dealix Playbook

## ICP
شركة شحن/نقل سعودية تستقبل RFQ شحنات يومياً

## Signals (ما الذي نبحث عنه)
- نموذج RFQ
- تتبع شحنات
- API إذا متاح

## Headline Pain
10 دقائق فرق في الرد = خسارة عقد لمنافس

## Primary Offer
Pilot 7 أيام × 999 ريال — رد على RFQ خلال 60 ثانية

## Success KPI (نقيس ماذا)
RFQs answered <60s / dispatch tickets opened

## Common Objections (ردود جاهزة في `/api/v1/objections/bank`)
- complex_pricing
- needs_dispatcher

## Channel Strategy
phone_or_email

## Pilot Success Metrics
- Arabic replies sent / inbound lead: 100%
- avg response time: < 60s
- demos booked: ≥ 2 in 7 days
- customer NPS: ≥ 8/10

## Case Study Template
- Before Dealix: [response time / lost leads / conversion %]
- After 7-day Pilot: [Arabic replies, demos booked, qualified leads]
- Customer quote: [verified post-pilot]
- Outcome: [upgraded to Starter / referred N companies / etc.]