# Lead Scoring Rules

## Score = Company Score + Persona Score + Intent Score

### Company Score (0-40)
- Saudi Arabia: +15
- GCC: +10
- B2B focus: +10
- SaaS / E-commerce / Fintech: +15
- 10-200 employees: +10
- Recent funding: +10
- Has Arabic customers: +15

### Persona Score (0-30)
- CEO/Founder: +30
- VP/Head of Sales: +25
- CRO: +25
- Director of Marketing: +20
- BDR Manager: +15
- Growth Lead: +15

### Intent Score (0-30)
- Engaged with our content: +30
- Replied to previous outreach: +25
- Connected on LinkedIn: +15
- Warm intro: +25
- Mentioned sales pain publicly: +20

## Classification
- 80+ = A (contact today)
- 60-79 = B (contact this week)
- 40-59 = C (include in campaign)
- <40 = D (skip)