# Dealix Agency Partner Kit

**Who this is for:** Saudi marketing / CRM / web / lead-gen agencies that sell services to B2B SMB and enterprise clients. Add Dealix to their offering stack — they earn setup fees + commission on MRR.

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## Partner pitch (60-second version)

> "أنت وكالة تسويق في السعودية. عملاءك يدفعون لك آلاف ريالات شهرياً لتجيب leads. المشكلة الحقيقية؟ الـ leads تدخل CRM العميل، وما يُرَد عليها بسرعة. هنا Dealix يدخل: تضيف طبقة AI sales rep بالعربي فوق كل عميل، تأخذ 20-30% من MRR كل عميل دائم، + setup fee لمرة واحدة. كل 5 عملاء = 5,000-15,000 ريال إضافي شهرياً، صفر tech work."

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## Partner packages

| الباقة | Setup Fee | Commission | يناسب |
|--------|-----------|------------|--------|
| **Starter** | 3,000 SAR | 20% من MRR (طول حياة العميل) | وكالات صغيرة، أول 1-3 عملاء |
| **Growth** | 8,000 SAR | 25% من MRR | وكالات 10-50 عميل |
| **Scale** | 25,000 SAR | 30% من MRR + white-label option | وكالات enterprise، 50+ عميل |
| **Referral-only** | 0 | 10% من MRR لـ 12 شهر | من لا يريد setup / implementation |

**Setup fee splits:** 50% upon signing, 50% upon first customer onboarded.
**Commission:** paid monthly, 15 days after Dealix receives payment from end customer.

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## What the partner delivers vs what Dealix delivers

### Partner (the agency) delivers
- Client discovery + sales conversation
- Client onboarding: kickoff call, Dealix AI config (prompts, FAQ, branding)
- Client training: how to read Dealix dashboard, handle leads
- First-30-days support
- Integration with client's CRM (via Dealix connectors)
- Monthly optimization review

### Dealix (the product) delivers
- The AI sales rep product
- Saudi Arabic prompt engineering
- All infrastructure (Railway, hosting, SSL)
- Product updates
- Partner enablement content + case studies
- Technical escalation (if client hits a bug)

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## Partner onboarding flow (7 days)

**Day 0 — Partner signs Partner Agreement**
- Sami sends partner intake form
- Partner chooses tier
- Setup fee invoiced (50% upfront)

**Day 1 — Kickoff**
- 60-minute partner training session (Zoom)
- Partner receives: one-pager, battlecard, demo script, objection library AR, sector playbooks
- Demo Dealix instance provisioned for the agency to show clients

**Day 2-4 — Agency sells first client**
- Agency uses materials to pitch 3-5 existing clients
- Sami supports on first 1-2 calls (shadow)

**Day 5-7 — First agency client onboarded**
- Client pays Dealix directly
- Commission starts

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## Objection handling (agency-specific)

**"How do I explain this to my client?"**
> "One-pager + demo link. Most clients buy in 15 minutes when we show the 45-second response time."

**"What if client cancels after setup?"**
> "Cancellation in first 30 days = 50% of setup fee refunded to client by Dealix (agency keeps portion). After 30 days: standard cancellation policy."

**"What if I want to white-label?"**
> "Scale tier includes white-label — Dealix runs under your brand. MRR share slightly lower (25% instead of 30%) because branding shifts to you."

**"What's my exclusivity?"**
> "Geography or vertical exclusivity is negotiable at Scale tier. Starter/Growth = non-exclusive."

**"What about existing clients I already sold something to?"**
> "Dealix layers on top. We tell the client: 'your agency is now adding AI lead qualification.' Your upsell, your commission."

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## Partner KPIs Dealix tracks

For every agency partner:
- Pipeline of clients (pitched but not closed)
- Clients signed (and their MRR)
- Commission paid to agency (monthly)
- Client churn rate per agency
- Client satisfaction (from Dealix side)

Reviewed quarterly with each agency partner.

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## Marketing kit agency receives

- `dealix_onepager.html` (one-page sales asset — ready to email to clients)
- `dealix_pitch_deck.md` (15-slide deck — customizable)
- `dealix_demo_script_30min.md` (how to run a 30-min demo)
- `dealix_battlecards.md` (Foodics, Lucidya, Salla comparison cards)
- `dealix_roi_calculator.html` (interactive ROI calculator)
- `dealix_objection_handler.md` (objection library)
- `sector_playbooks.md` (per-sector positioning)
- `dealix_brand_guidelines.md` (visual identity for co-branded materials)

All ship in the sales-kit directory.

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## First 5 agency targets (ranked)

See `docs/ops/lead_machine/TOP_5_PARTNERS.csv` for scored priorities.

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## Agency Partner — first message template

```
السلام عليكم [الاسم]،

أنا سامي من Dealix — طبقة AI sales rep بالعربي تستقبل leads العميل، تؤهّلهم، وتحجز demo — كل ذلك قبل ما يصل للموظف.

للوكالات مثلكم: setup 3-15K + 20-30% من MRR كل عميل دائم. عميل واحد = 200-800 ريال شهرياً لكم، وبعد 5 عملاء تصير revenue stream قوية.

20 دقيقة demo كيف يشتغل معكم ومع عملائكم؟
📅 https://calendly.com/sami-assiri11/dealix-demo
🤝 https://dealix.me/partners.html

سامي
```

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## Partner agreement template

Short 2-page agreement covering:
1. Scope of services (setup + commission + escalation)
2. Commission terms (25% of MRR, paid monthly, 15-day lag)
3. Term (12 months, auto-renewal)
4. Non-exclusive unless Scale tier
5. Termination (30 days notice from either side; commission on existing clients continues)
6. Confidentiality
7. IP ownership (Dealix retains product IP; agency retains client relationship)
8. Governing law: KSA

Full template in `docs/sales-kit/dealix_agency_partnerships.md` (existing file).

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## Red flags (do not sign)

- Agency has < 5 existing clients (no distribution)
- Agency has reputation for spam / bad practices
- Agency insists on re-selling under white-label at Starter tier (not offered)
- Agency wants upfront payment (Dealix pays commission; agency pays setup — we never pay agency upfront)
- Agency refuses to include Dealix briefing in their client onboarding