# Follow-up Cadence

Full templates: `docs/sales-kit/dealix_followup_cadence.md`

## Schedule (21 days)
- Day 0: Initial outreach (120 words, personalized)
- Day 3: Bump (40 words, "my message 3 days ago")
- Day 7: Value-add (150 words, industry insight)
- Day 11: Case snippet (100 words, social proof)
- Day 15: Strategic question (60 words, thought-provoking)
- Day 19: Breakup (80 words, "last message")
- Day 30+: Monthly re-engagement (50 words, if soft no)

## Response rates (typical)
- After day 1: 10%
- After day 3 bump: +8%
- After day 7 value: +5%
- After day 11 case: +5%
- After day 19 breakup: +10% (surprising)
- Total: ~35-40%