# Dealix — Multi-Stakeholder Outreach Plan
> SMEs • Agencies • VCs • Media. Templates + execution schedule.

## Segment 1 — SMEs (direct customers)
**Target profile**: KSA SMEs, 50k–500k SAR/month revenue, have leads but not systematic.
**Industries**: logistics, B2B services, SaaS, education, health clinics, real-estate.
**Channel**: LinkedIn DM + WhatsApp Business.

### Message AR (cold)
> السلام عليكم [الاسم]،
>
> لاحظت إن [الشركة] تستقبل عملاء جدد باستمرار — كم نسبة الذين يتحوّلون لعملاء دافعين؟
>
> بنيت منتج اسمه Dealix — موظف مبيعات AI يرد على العميل خلال دقائق، يرتّب الموعد، ويتابع لين ما يقفل — بالعربي الخليجي.
>
> تجربة 7 أيام بريال واحد. بدون التزام. أرسل لك 90 ثانية demo؟
>
> سامي

### Follow-up AR (+3 days)
> [الاسم]، خطر ببالي — لو سبّبت لك Dealix 3 مواعيد إضافية الشهر بس، كم هذا يساوي من ناحية القيمة؟
> أرسل demo اليوم؟

### Target volume
- Week 1: 20 DMs
- Week 2: 30 DMs + 20 follow-ups
- Week 3: 40 DMs + 40 follow-ups
- **Goal**: 5 booked demos → 2 pilots → 1 paid

---

## Segment 2 — Marketing Agencies (partners)
**Target profile**: KSA/Gulf agencies, 5–50 employees, performance or full-service.
**Pitch angle**: "New revenue line: resell Dealix + deliver setup services."

### Message AR
> [الاسم]، فريق [الوكالة] يقدّم performance ads وsetup — قاعدة عملائكم هي بالضبط جمهور Dealix.
>
> برنامج شركاء جديد: 15% commission + co-marketing، أو نموذج تبادل خدمات (نحن license ↔ أنتم setup).
>
> 3 slots استراتيجية فقط هذا الربع. نتحدث 15 دقيقة؟
>
> سامي

### Target volume
- Week 1–2: 10 agencies contacted
- Goal: 2 signed Certified Partners + 1 strategic conversation

---

## Segment 3 — VCs (future funding, not now)
**Target**: Seed-stage Saudi/Gulf VCs who've funded MENA SaaS.
**Examples**: STV, Raed Ventures, Oqal, Shorooq, Wa'ed, Impact46.
**Angle**: "Not raising today. Building relationship. Here's the update memo."

### Message EN
> [Name] — Sami here, building Dealix (AI sales employee, Arabic-first, KSA-licensed via Moyasar/PDPL-aligned).
>
> Not raising yet. Wanted to share a 1-page update in case you track this space.
>
> [link to dealix_company_profile_en.pdf]
>
> Open to a 20-min intro call Q3 if you're interested in tracking pre-seed Saudi SaaS.
>
> Sami

### Target volume
- 5 VCs in first 30 days
- **Goal**: 3 "keep me posted" replies + 1 intro call

---

## Segment 4 — Media (PR, credibility)
**Target**: Arabic tech media (Wamda, Forbes ME Arabic, Entrepreneur AR, Arabic tech podcasts).
**Angle**: "Saudi founder, Arabic-first AI sales product, bootstrapped story."

### Pitch AR (to journalists)
> [الاسم]،
>
> بنيت Dealix — أول موظف مبيعات AI بالعربي الخليجي، موجّه لـ SMEs السعودية. قصة bootstrapping، منتج في السوق، وفلسفة "Arabic-first".
>
> هل تهتم بقصة/podcast؟ أرسل one-pager + demo video.
>
> سامي العسيري

### Target volume
- 3 journalists/editors in 30 days
- **Goal**: 1 mention or podcast interview in 60 days

---

## Segment 5 — Communities / Founders
**Channels**: Saudi founder WhatsApp groups, MCIT ecosystem events, Biban spinoffs, Misk Accelerator alumni.
**Action**: 1 post per week in 3 communities.

---

## Tracking
All outreach logged in sheet/Airtable with columns:
`date | channel | target | segment | message_variant | reply? | outcome | next_action`

## Volume summary (first 30 days)
| Segment | Contacts | Expected replies | Expected meetings | Expected conversions |
|---|---|---|---|---|
| SMEs | 90 | 18 (20%) | 10 | 3 pilots |
| Agencies | 10 | 4 | 3 | 2 partners |
| VCs | 5 | 3 | 1 | 0 (relationship) |
| Media | 3 | 1 | 1 | possible coverage |
| **Total** | **108** | **26** | **15** | **5 paid/signed** |

## Daily cadence (Sami)
- Morning: 10 DMs/messages (45 min)
- Midday: respond to replies (30 min)
- Evening: log + update tracker (15 min)
- **Total**: 90 min/day focused outreach

## DoD
- Tracker has ≥ 100 rows by day 30
- ≥ 5 demos booked
- ≥ 2 paid pilots (even 1 SAR)
- ≥ 2 partner applications
- ≥ 1 VC meaningful reply