# ===================================
# Content Strategy - Sami Assiri
# ===================================

brand_positioning:
  tagline_ar: "متخصص تقنيات أمن المطارات"
  tagline_en: "Airport Security Technology Specialist"
  unique_value: "Hands-on Smiths Detection field engineer with real airport experience"

content_pillars:
  - id: "tech_insights"
    name_ar: "رؤى تقنية في أمن المطارات"
    name_en: "Airport Security Tech Insights"
    description: "Deep dives into Smiths Detection equipment, X-Ray technology, trace detection"
    frequency: "weekly"
    platforms: ["linkedin", "twitter"]
    hashtags:
      - "#AirportSecurity"
      - "#SmithsDetection"
      - "#AviationSafety"
      - "#أمن_المطارات"
      - "#الطيران"

  - id: "field_life"
    name_ar: "يوميات مهندس ميداني"
    name_en: "Field Engineer Life"
    description: "Behind-the-scenes at the airport, daily challenges and wins"
    frequency: "weekly"
    platforms: ["linkedin", "twitter"]
    hashtags:
      - "#FieldEngineer"
      - "#AirportLife"
      - "#Engineering"
      - "#مهندس_ميداني"

  - id: "professional_growth"
    name_ar: "التطوير المهني"
    name_en: "Professional Development"
    description: "Certifications, training, career growth in aviation security"
    frequency: "biweekly"
    platforms: ["linkedin"]
    hashtags:
      - "#CareerGrowth"
      - "#ProfessionalDevelopment"
      - "#تطوير_مهني"

  - id: "industry_news"
    name_ar: "أخبار القطاع"
    name_en: "Industry News & Commentary"
    description: "ICAO, GACA, TSA regulations and industry developments"
    frequency: "weekly"
    platforms: ["linkedin", "twitter"]
    hashtags:
      - "#GACA"
      - "#ICAO"
      - "#AviationSecurity"
      - "#الهيئة_العامة_للطيران_المدني"

tone:
  primary_language: "ar"
  secondary_language: "en"
  style: "professional_approachable"
  guidelines:
    - "Technical but accessible - explain complex systems simply"
    - "Confident expertise without arrogance"
    - "Arabic for local audience, English for technical/international content"
    - "Share real experiences (without revealing sensitive security details)"
    - "Position as a specialist, not a generalist"

engagement_rules:
  daily_likes: 15
  daily_comments: 5
  comment_style: "insightful and value-adding, never generic"
  target_profiles:
    - "Aviation security professionals"
    - "Smiths Detection employees and partners"
    - "Airport operations managers"
    - "Saudi aviation industry leaders"
    - "GACA officials and regulators"

posting_rules:
  max_posts_per_day: 1
  best_times_riyadh:
    - "08:00"  # Morning commute
    - "12:30"  # Lunch break
    - "19:00"  # Evening
  min_hours_between_posts: 6
  include_hashtags: true
  max_hashtags: 5