diff --git a/.github/workflows/pages.yml b/.github/workflows/pages.yml
index 2c8fcc99..cb30c185 100644
--- a/.github/workflows/pages.yml
+++ b/.github/workflows/pages.yml
@@ -31,8 +31,13 @@ jobs:
       - name: Checkout
         uses: actions/checkout@v4
 
+      # enablement: true turns Pages on via the API if it is not already
+      # enabled, so a fresh clone or fork of this repo deploys without anyone
+      # having to visit Settings -> Pages first.
       - name: Configure Pages
         uses: actions/configure-pages@v5
+        with:
+          enablement: true
 
       - name: Upload site
         uses: actions/upload-pages-artifact@v3